Hybrid Car Market in China and brand creation

  Consumer preference: With a country of 1.3 billion people, the consumer base is so broad that it covers all kinds of segments. There are certainly people who are cautious over costs, and there’s a low-cost market predominantly dominated by Chinese automakers. But there is the high-end segment as well which is growing fast. From […]

Focus on Retail for Cars in China

Early in year 2006, it has been predicted by the world’s leading market research company, AC Nelson, that the rising level of consumption tax and fuel surcharges did not lower people’s desire to buy cars. Instead, the car retailing industry in China showed strong and vigorous development tendency. According to Nelson’s telephone interview in May, […]