LEGO China plans to open 80 more shops in 2021: LEGO’s China market strategy

LEGO China market strategy case study

LEGO is winning the Chinese market via providing the ultimate user experience. Through its omni-channel strategy, LEGO China creates meaningful experiences for its customers at every touch point. The experience as part of the whole product, improves customer satisfaction. The ultimate result of this satisfaction is that customers and LEGO get to know each other. […]