The restaurant industry in China: How brands rebuild margins after the price war

In the last quarter of 2025, Pizza Hut’s restaurants in China served 13% more customers than a year earlier. This marks twelve straight quarters of rising traffic, but earned about 11% less per customer. That was a deliberate trade that reflects a wider trend in the restaurant industry in China. Chinese restaurants fed more people […]

The Catering Industry in China: A Flourishing Market

The Catering Industry in China

Companies in the Catering industry worldwide supply single-event food. As Chinese consumers increasingly enter the middle class, they are more likely to organize special events and book a  catering service for those events such as holiday parties, business meeting,  wedding receptions, and graduation dinners etc. The catering market is a specific industry where food service […]