Dating apps in China: Meet the platforms bringing China’s singles together
Balancing work, personal development, social and romantic life is becoming increasingly challenging for Chinese people due to the fast pace of the modern environment. This leaves a lot of singles without life partners, especially in big cities. Recent data released by China’s Ministry of Civil Affairs reveals that the rate drastically decreased from approximately 13.5 […]
Soul: The Chinese dating app that brings Gen-Z into the Metaverse
Founded in 2016, the Chinese algorithm-driven app Soul created a new-style social media metaverse dating app especially designed for the Generation Z. The app aims to provide users a free, safe, and fun environment to express their feelings and build connections through interest sharing and deep conversations. Unlike other dating apps and social networks, Soul […]
Happily unmarried: A peek into singles economy in China
As the population ages and the national birthrate keeps on declining, China undergoes another deep transformation which will leave a mark on the country’s social and economic structure. According to China’s Ministry of Civil Affairs, from 2014 on, the amount of marriages gradually dropped over the years: in 2019, about 9.3 million couples tied the […]
More powerful than “I love you”: Gift giving culture among Chinese couples
Across many cultures, gift giving has stuck out as an important way to express love and commitment in a relationship. China’s gift giving culture expands far beyond romantic relationships to include family, friends and even business relationships, but gift giving in romantic relationships remains tradition during China’s six valentine’s days. Although feminism is gaining momentum […]
Why Astrology is popular in China
A trend to watch for marketing to young women Astrology is defined as “The study of the movements and relative positions of celestial bodies interpreted as having an influence on human affairs and the natural world.” It originated from the western society. Nevertheless, astrology is popular in China and has affected Chinese people’s daily lives […]