Energy drinks market in China: Red Bull leads whilst local brands are catching up
According to China’s General Administration of Quality Supervision and Standardization Administration, energy drinks are classified as “drinks with other special functions” as they contain caffeine, taurine, and sugar, together with other ingredients such as guarana, yerba mate, and B vitamins. Energy drinks that contain taurine are not traditional Chinese drinks, but they are gaining popularity […]
[Podcast] China Paradigm #27: How to succeed in China’s tea market while starting from scratch
China Paradigm interviews Martin Papp, CEO and founder of PAPP’S TEA, a contemporary tea brand based in Beijing dedicated to be THE premium tea brand for healthy trendsetting lifestyles. With products ranging from loose leaf tea leaves and bags, to kombucha, Martin Papp has found that China was lacking a fun tea brand. Martin started […]
Market Study on: 7up in China
Whenever 7Up is mentioned, many people will immediately think of Fido Dido, 7Up’s personalized dynamic kid mascot. Its positioning as the “non-cola” cleverly helped the brand avoid competing with the two cola giants, Coca and Pepsi Cola. The meaning of 7Up 1. Wake up: Decide to have a good day, This is the day the lord […]