China paradigm, tea market in China

[Podcast] China Paradigm #27: How to succeed in China’s tea market while starting from scratch

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China Paradigm interviews Martin Papp, CEO and founder of PAPP’S TEA, a contemporary tea brand based in Beijing dedicated to be THE premium tea brand for healthy trendsetting lifestyles. With products ranging from loose leaf tea leaves and bags, to kombucha, Martin Papp has found that China was lacking a fun tea brand. Martin started the company in 2014 with zero capital, zero connections, and zero clients now has an annual revenue of 1 million USD. Highlights of this episode include:

  • How the company went from 0 clients to 85 in a few years
  • The value of a niche market in China
  • How ‘too many’ SKUs ended up being an advantage over competitors
  • How to find and work with out of country factories
  • What to look for when finding factories
  • How to adapt to the pace of Chinese clients
  • How much the initial investment was, and how to find investors
  • The challenges of marketing kombucha in China, considering that it is originally from China but not commercially marketed
  • How Martin conducted key market research at Starbucks to find consumer preferences that shaped his business

China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.


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