Posts Tagged "beverage market in China"

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The juice market in China: is premiumizing to healthier products after stagnant growth
06Apr

The juice market in China: is premiumizing to healthier products after stagnant growth

As the top fruit and vegetables producer in the world, one could expect the juice market in China to flourish alongside the country’s economic growth. However, data shows that the Chinese juice market has stagnated in recent years. While exports are booming, domestic consumption of fruit and vegetable juice have stopped the growth it had […]

The oat milk market in China: From cafés to nation-wide e-commerce
24Feb

The oat milk market in China: From cafés to nation-wide e-commerce

Allied Market Research published a report indicating the global oat milk market amounted to $360.5 million in 2019, and is projected to generate $995.3 million by 2027: a CAGR of 13.4% from 2021 to 2027. According to Huaon, the plant-based milk market in China was 53.69 billion RMB in size in 2019 with 87.84 million […]

What the success of bubble tea in China reveals about Chinese consumers
09Sep

What the success of bubble tea in China reveals about Chinese consumers

With more than 140.5 billion RMB of annual sales made by milk tea shops in 2019, the success of bubble tea in China is well proven. If you are lost among all the new entrants to the market, the latest innovations and the dynamics of the sector, this article retraces the history of bubble tea […]

The spirits market in China: The four most popular alcoholic drinks among Chinese consumers
26Jun

The spirits market in China: The four most popular alcoholic drinks among Chinese consumers

The spirits market in China is flourishing as the income level of Chinese consumers is increasing. As alcohol consumption in China increases, the Chinese alcohol market reached 1,136 billion RMB (175 billion USD) in 2019. Spirits make up a majority of the market, with Baijiu alone taking 65% market share. High-end spirits, such as Moutai, […]

The dairy market in China will be the world’s largest by 2022
01Jun

The dairy market in China will be the world’s largest by 2022

The total revenue of the dairy market in China 359.041 billion yuan in 2017, with a YOY increase of 7.85 percent. The most consumed diary products in China are fresh milk, milk powder and yogurt, while cheese and butter are less popular. Currently, China ranks second in terms of market volume after the US while […]

Market research: The soft drink market in China | Daxue Consulting
04Sep

Market research: The soft drink market in China | Daxue Consulting

Continued expansion of China’s soft drink market The soft drink market in China include drinks with alcohol content of less than 0.5%. It can be classified into bottled water, soda drinks, carbonated beverages, fruit and vegetable beverages, tea beverages, milk, etc. This market analysis focuses on the development, consumers, brands and segmentation of the soft […]

Podcast transcript #41: Selling wine in China in an unconventional way
19Jul

Podcast transcript #41: Selling wine in China in an unconventional way

Find here the full China paradigm episode 41. Learn more about Claudia Masueger’s story in selling wine in China and find all the details and additional links below. Full transcript below: Matthieu David: ​ Hello everyone. I am Matthieu David the founder of Daxue consulting and its China marketing podcast, China Paradigm. Today I am with Claudia Masueger, the founder […]

American entrepreneur competing in the healthy tea market in China: China Paradigm transcript #27 with Martin Papp from Papp’s tea
08Jun

American entrepreneur competing in the healthy tea market in China: China Paradigm transcript #27 with Martin Papp from Papp’s tea

This transcript is based on our interview with Martin Papp. Martin has been active in the healthy tea market in China for more than 5 years. He has been developing his beverage company since 2014. PAPP’S TEA is headquartered in Beijing. They sells their healthy tea drinks through private channels but also through Wagas and […]

[Podcast] China Paradigm 41: How to start a trendy wine chain in China
02Jun

[Podcast] China Paradigm 41: How to start a trendy wine chain in China

Matthieu David interviews Claudia Masueger, who started the friendly, casual and fun wine chain in China, CHEERS Wine. With new stores opening up all over China, we learn the strategy behind the startup, how does Claudia experience so much success in a market that is not known to be welcoming to wine? Highlights of this […]

[Podcast] China Paradigm #27: How to succeed in China’s tea market while starting from scratch
02May

[Podcast] China Paradigm #27: How to succeed in China’s tea market while starting from scratch

China Paradigm interviews Martin Papp, CEO and founder of PAPP’S TEA, a contemporary tea brand based in Beijing dedicated to be THE premium tea brand for healthy trendsetting lifestyles. With products ranging from loose leaf tea leaves and bags, to kombucha, Martin Papp has found that China was lacking a fun tea brand. Martin started […]

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