Posts Tagged "beverage market in China"

Home / Posts Tagged "beverage market in China"
What the success of bubble tea in China reveals about Chinese consumers
09Sep

What the success of bubble tea in China reveals about Chinese consumers

With more than 140.5 billion RMB of annual sales made by milk tea shops in 2019, the success of bubble tea in China is well proven. If you are lost among all the new entrants to the market, the latest innovations and the dynamics of the sector, this article retraces the history of bubble tea […]

The dairy market in China will be the world’s largest by 2022
01Jun

The dairy market in China will be the world’s largest by 2022

The total revenue of the dairy market in China 359.041 billion yuan in 2017, with a YOY increase of 7.85 percent. The most consumed diary products in China are fresh milk, milk powder and yogurt, while cheese and butter are less popular. Currently, China ranks second in terms of market volume after the US while […]

Market research: The soft drink market in China | Daxue Consulting
04Sep

Market research: The soft drink market in China | Daxue Consulting

Continued expansion of China’s soft drink market The soft drink market in China include drinks with alcohol content of less than 0.5%. It can be classified into bottled water, soda drinks, carbonated beverages, fruit and vegetable beverages, tea beverages, milk, etc. This market analysis focuses on the development, consumers, brands and segmentation of the soft […]

Podcast transcript #41: Selling wine in China in an unconventional way
19Jul

Podcast transcript #41: Selling wine in China in an unconventional way

Find here the full China paradigm episode 41. Learn more about Claudia Masueger’s story in selling wine in China and find all the details and additional links below. Full transcript below: Matthieu David: ​ Hello everyone. I am Matthieu David the founder of Daxue consulting and its China marketing podcast, China Paradigm. Today I am with Claudia Masueger, the founder […]

The spirits market in China: The four most popular alcoholic drinks among Chinese consumers | Daxue Consulting
26Jun

The spirits market in China: The four most popular alcoholic drinks among Chinese consumers | Daxue Consulting

Spirits market in China The spirits market in China is flourishing as the income level of Chinese consumers is increasing. High-end spirits, such as Moutai, Chivas, and Martell, are common guests on Chinese tables. Besides Baijiu, the local spirit of China still dominates the Chinese spirits market; while western spirits like whiskey and brandy have […]

Сhina Paradigm Transcript #27: American entrepreneur competing in the market for tea in China, how he can create novel products and serve niche markets in China
08Jun

Сhina Paradigm Transcript #27: American entrepreneur competing in the market for tea in China, how he can create novel products and serve niche markets in China

Find here the China paradigm episode 27. Martin Papp has been active in the market for tea in China for more than 5 years. He has been developing a beverage company since 2014, PAPP’S TEA which is headquartered in Beijing. He sells through private channels but also through Wagas. He is one of the first players […]

[Podcast] China Paradigm 41: How to start a trendy wine chain in China
02Jun

[Podcast] China Paradigm 41: How to start a trendy wine chain in China

Matthieu David interviews Claudia Masueger, who started the friendly, casual and fun wine chain in China, CHEERS Wine. With new stores opening up all over China, we learn the strategy behind the startup, how does Claudia experience so much success in a market that is not known to be welcoming to wine? Highlights of this […]

[Podcast] China Paradigm #27: How to succeed in China’s tea market while starting from scratch
02May

[Podcast] China Paradigm #27: How to succeed in China’s tea market while starting from scratch

China Paradigm interviews Martin Papp, CEO and founder of PAPP’S TEA, a contemporary tea brand based in Beijing dedicated to be THE premium tea brand for healthy trendsetting lifestyles. With products ranging from loose leaf tea leaves and bags, to kombucha, Martin Papp has found that China was lacking a fun tea brand. Martin started […]

Wahaha Group : The rising thirst of China
03Jun

Wahaha Group : The rising thirst of China

To know more about the beverage market, contact us at dx@daxueconsulting.com  Wahaha Group is Catching Up With The Trend Founded in 1987, Wahaha is now the biggest food and beverage enterprise in China, ranking the fifth in the world. Its annual sales volume reaches 55 billion RMB. The success of it comes from its marketing […]

The Market of juice in China: Strategy is the Key
15Apr

The Market of juice in China: Strategy is the Key

With higher income level, better market environment or more work pressure, demand juice and beverage have snowballed. Juice has also become the third largest beverage in China, the market of which grows rapidly, the following water and carbonated beverage. The Market of Juice in China Juice’s Categories Juice can be classified into FC and NFC […]

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Daxue Consulting is one of the most active sources of information on the Chinese market. Our newsletter delivers information on the Chinese market as well as the innovative data-collection methods. We also post daily on Western and Chinese social media up-to-date articles on various markets in China and we have been regularly quoted in many media such as The Financial Times, The Wall-Street Journal, South China Morning Post or China Daily. Our team leverages a multiple-methodology approach in order to provide the most tailored knowledge to our clients. We especially auction traditional methodologies as well as technology-driven tools.

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