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[Podcast] China Paradigm 41: How to start a trendy wine chain in China

wine chain in China

Matthieu David interviews Claudia Masueger, who started the friendly, casual and fun wine chain in China, CHEERS Wine. With new stores opening up all over China, we learn the strategy behind the startup, how does Claudia experience so much success in a market that is not known to be welcoming to wine? Highlights of this […]

Wahaha Group : The rising thirst of China

To know more about the beverage market, contact us at dx@daxueconsulting.com  Wahaha Group is Catching Up With The Trend Founded in 1987, Wahaha is now the biggest food and beverage enterprise in China, ranking the fifth in the world. Its annual sales volume reaches 55 billion RMB. The success of it comes from its marketing […]