Brand localization in China: helping brands enter the Chinese market successfully
The three most frequent strategies used by brands to enter new markets are standardization, localization and glocalization, and there are some subtle differences between the three. Understanding them can better help the brand to resonate with customers around the globe. Standardization focused on making products, services, and processes consistent across regions; whilst localization adapts its […]
Yin jewelry, redefining the gold jewelry market in China
Yin jewelry (隐) is a Chinese jewelry brand created in 2014 by two Chinese women. Starting out as a niche independent designer studio on Taobao at first and then Tmall, Yin jewelry is now working towards a mass-market brand. The brand’s concept is to create and sell “timeless, subtle and gold jewelry”. Download our report […]
Private Traffic in China: Own your customer traffic
Private traffic, known as 私域流量 in Chinese, is a trending term among China marketers in 2019 and 2020. Private traffic is a marketing method where communication with customers is funneled into private pools on platforms that allow brands to have full control without costs of third-party platforms. This way, brands can systematically reach users at […]
How to work with KOLs in China
In recent years, KOLs have become a phenomenon in China. A KOL in China, known as an influencer in western countries, refers to a person, organization, or community who creates high-quality content on social media and has a group of loyal followers (ranging from thousands to millions) engaging with them. Baidu Index shows remarkable growth […]