Tips for co-branding in China as a foreign brand

Co-branding strategies in China for foreign brands

Co-branding strategies have been widely used and seem to work particularly well in the Chinese market. Over the past few years, many brands have successfully drawn traffic, boosted their sales and even rejuvenated their brand image in China through collaborating with other brands. Collaborations can come from completely different industries, such as the cooperation between […]

Market study: Glamour-Sales in China

Glamour-Sales is a young yet ambitious shopping community website that markets high-end European fashion brands and unique lifestyle products and services. Glamour Sales already runs two websites of authorized flash sales with 800 brands: in China and in Japan. During flash sales, online members/buyers take advantage of limited-time discounts on exclusive products. Glamour […]