China’s spirits market: DIY mixology and pre-mixed drinks on the rise
The spirit market is growing in China, and mixology has become a trend that’s been popular on social media platforms. The revenue of alcohol sold in supermarkets and convenience stores in China amounts to USD 205.7 billion as of July 2025, compared to the alcohol revenue generated in restaurants and bars, which is USD 119.2 […]
Young workers are calling quits on China’s workplace drinking culture
In early August 2021, Chinese e-commerce giant Alibaba was embroiled in a sexual assault scandal involving one of its female employees, Wang, and her manager, Zhang. Following the incident being made public, it sparked criticism within the Chinese online community and state media. Alibaba has since fired Zhang, who is now under arrest on suspicion […]
An analysis of wine imports in China, is the market shifting from ‘old world’ to ‘new world’?
The wine market in China is growing as consumers develop wine drinking habits, however, consumption remains low compared to developed Western nations. From 2014 to 2018, the Chinese wine market grew by 28%. Yet, by 2019, China’s per-capita wine consumption at only 1.5 liters a person, paling in comparison to Portugal’s 62.1 liters, France’s 50.2 […]
China Paradigm 54: Marketing French cuisine and wine in China
Charles Carrard, China General Manager of chez Boisset la Famille des Grands Vins, speaks with Matthieu David about opening a French restaurant in China and running wine business. In this episode of China Paradigm, Charles talks about his personal career path, the challenges of running restaurants in China and the ”New Retail“ wine business. 1:51 […]
[Podcast] China Paradigm 41: How to start a trendy wine chain in China
Matthieu David interviews Claudia Masueger, who started the friendly, casual and fun wine chain in China, CHEERS Wine. With new stores opening up all over China, we learn the strategy behind the startup, how does Claudia experience so much success in a market that is not known to be welcoming to wine? Highlights of this […]
Is the beer market in China getting craftier? | Daxue Consulting
Beer imports in the last 5 years have risen with the Chinese market showing growth in both volume and value. In 2016 alone, 0.81 million kiloliters of imported beer were sold illustrating the progression from 2012 with a compound annual growth rate (CAGR) of 42.2%. Moreover, the imported beer market in China has reached 666.15 […]