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How young consumers and low-tier cities are shaping China’s jewelry market

china's jewelry market

China’s jewelry market is undergoing a significant transformation as younger consumers and low-tier cities are emerging as key drivers of growth. Millennials and Gen-Zs are reshaping the local jewelry market by showing a strong preference for gold jewelry over traditional silver and diamond options. This shift in consumer behavior has prompted established jewelry brands to […]

Will the Economic Downturn have an Impact on China’s Jewelry Market?

China's Jewelry Industry

A Glance at China’s Jewelry Market  In recent years, thanks to improved living conditions, and population consumption; jewelry consumption has also increased. Indeed, in 2014, global sales of jewelry has reached around USD 195 million, which represents a significant jump of 26.03%, representing 57.86% of further global sales of luxury goods. China is one of […]