How young consumers and low-tier cities are shaping China’s jewelry market
China’s jewelry market is undergoing a significant transformation as younger consumers and low-tier cities are emerging as key drivers of growth. Millennials and Gen-Zs are reshaping the local jewelry market by showing a strong preference for gold jewelry over traditional silver and diamond options. This shift in consumer behavior has prompted established jewelry brands to […]
APM Monaco in China: digital marketing and integrated logistics to build hype and enhance sales
APM Monaco has recently been gaining more popularity thanks to its strategy in the Chinese market. The company may be less well-known in Europe, but in China, APM Monaco is a prominent name for the country’s large number of consumers. The brand was created in 1982 in Monaco by Ariane Prette and her son Philippe; […]
Podcast transcript #45: A passionate jeweler shares his best practices for selling diamonds in China
Find here the full China paradigm episode 45. Learn more about Nicolas Jouvenceau’s story selling diamonds in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello, everyone. I’m Matthieu David, the founder of Daxue Consulting, a strategic Market Research Company, and this China marketing podcast, China Paradigm. Today, […]
Will the Economic Downturn have an Impact on China’s Jewelry Market?
A Glance at China’s Jewelry Market In recent years, thanks to improved living conditions, and population consumption; jewelry consumption has also increased. Indeed, in 2014, global sales of jewelry has reached around USD 195 million, which represents a significant jump of 26.03%, representing 57.86% of further global sales of luxury goods. China is one of […]