China’s bakery industry amid health-conscious trends and digital delights
The baked goods market in China gained momentum in 1980 and experienced significant growth between 2000 and 2010. During this period, numerous foreign brands entered the Chinese market, establishing baked goods as a popular breakfast choice for many Chinese people. In 2022, China’s baking industry surged to RMB 285.3 billion, continuing its post-pandemic recovery and […]
French consultant gives insight into the developing Chinese bakery and pastry market: China Paradigm transcript #120 with Pierre Gilson
Matthieu David: The Chinese bakery and pastry market has changed so much over the last 10 years. It used to be that Paris Baguette, a Korean brand, was the biggest player. Now it is Starbucks. But they are facing strong, albeit much smaller, competition from the likes of Wagas and Baker & Spice. Today’s guest […]