Coffee market in China: From urban cafes to rural tourism destinations
Chinese consumers are drinking coffee more regularly. According to a 2025 iiMedia survey, 36% of respondents drink coffee four to six times a week, while 29% drink it every day. This is particularly the case among the younger generations and urban professionals. While drinking coffee while studying or working is the main occasion in China’s […]
The buzz on boutique: coffee consumers in China are driving a surge in specialty cafes
Within the vibrant coffee culture of China lies a fascinating tapestry woven with diverse preferences, evolving trends, and distinctive consumer tribes. Embarking on an exploration of this dynamic landscape unveils the latest insights, trends, and taste preferences of coffee consumers in China. From the gradual ascent of coffee consumption to the emergence of distinct consumer […]
Growing awareness of coffee is transforming the coffee machine market in China
How is the coffee machine market in China responding to evolving Chinese attitude towards coffee? The coffee machine market in China is often described as being dominated by world-renowned brands and for being difficult to penetrate. […]
[Interview] Shanghai is for Entrepreneurs: Big Sur and the coffee shop industry in China
How Carol Liu, the founder of Big Sur Tea and Coffee Shop, forged a new path in the coffee shop industry in China Carol Liu invested in one of the best coffee machines on the market, La Marzocco. For Carol Liu (刘晓光), her story is a part of a growing crowd in Shanghai. Once China […]
High Demand of New Blends and Premium Coffee Machines in China
Coffee Machines in China. People worldwide drink a total of 7.4 billion cups of coffee every year, and 20 million cups of coffee are consumed every day. On average every coffee drinker drinks an average of 120 cups annually. The Finns drink the most coffee with the average Finn drinking 1459 cups of coffee a […]