Why to Focus on Specialty Chemicals in the Chinese Chemicals Market

Chinese Chemicals Market

Drawing on our last market report about the chemical industry in China, this article shows the results of our recently conducted market research in the Chinese chemicals market. We found that China is importing less and less organic chemicals. However, the import from Germany remains steady. At Daxue Consulting, we expect the overall market share […]

Can companies predict the future using Big Data in China?

big data in China

Say goodbye to crystal balls, here is Big Data in China Some say that it may soon allow us to predict the future, while others see it as the worst nightmare for privacy protection. In China, where access to secondary data is difficult due to lack of transparency, Big Data in China offers great opportunities […]

Indispensable but Sidelined: The Chinese working class

Chinese working class

The Chinese working class is over five times bigger than the middle class. Businesses would be wise to pay more attention to them. Everyone is talking about China’s middle class, but no surprises here. Estimates at the lower end of the spectrum total the Chinese middle-class to 110 million people (total workforce is 770 million). This […]

Chinese Millennials Behavior: Why are Chinese Millennials Not Cooking?

Chinese Millennials Behavior

Monitoring the Chinese millennials behavior will only become more important due to increases in spending power. This key group of technology savvy, Internet-connected and educated consumers alone represents nearly a third of the Chinese population and is larger than the whole working population in the United States. In total, there are around 400 million Chinese millennials, aged between […]

Sportswear industry in China: Athleisure blazing a new category in luxury fashion lines

sportswear industry in China

Sportswear industry in China. Athleisure combines the words athletics and leisure. This term refers to the global fashion trend of sportswear clothing designed for workouts which can be worn in non-athletic settings like during work, casual or even social occasions. With the athleisure trend gaining popularity worldwide, consumers started to recognize that sportswear can be […]

Shopping Malls in Shanghai: Enter the Shoppertainment Era

Shopping malls in Shanghai

«Sometimes I cannot sell even one dress in a day »: this is the testimony of the owner of a dress shop in the Di Mei shopping center located in downtown Shanghai. In one of the most shopping-mad cities in China, shopping malls are starved of customers, vacancy rates are rising, and rents are plummeting, leading […]

A Chinese life – Chinese demographics

China has the biggest population in the world. 1.4 billion people in 2014, up more than 385 million since 1980! And even if the growth is decreasing and will probably hit its peak before 2035, that’s a huge and largely untapped potential for consumer demand! Who are they though? Through this video, we propose an […]