China’s conquest of wine: Evolving wine drinking habits in China

wine consumption habits in China

Over the last ten years, China has been making up for lost time in terms of wine consumption, knowledge, and production. Although the country has a longer history with beer and hard liquor, wine drinking habits in China are evolving. E-commerce and westernized lifestyles: The wine market in China is changing at a quick pace […]

[Podcast] China paradigm #17: How to best engage consumers in China

China marketing podcast 17

In this episode of China Paradigm, Matthieu David interviews Eliza Mao, the customer service director at SPLIO, an omnichannel marketing platform helping brands manage their loyalty programs and marketing campaigns from one platform. In this interview, Eliza shares WeChat marketing strategies, online and offline strategy for customer engagement, and explains how to carry out successful […]

Market Research: The furniture market in China

Since China agreed to join the WTO, the Chinese furniture market  has blossomed, especially with the booming real estate industry. Chinese people put incredible amounts of thought into the appearance of their homes as it is regarded as their shelter and harbor. Even though the price of a 100 square-meter room may cost Chinese consumers […]

Retailing Myth:H&M

Master in Europe At present, H&M is not strange to most people, because we almost can see the logo at every department in relative developed cities in China. It is becoming more and more popular with people at all ages. H&M, short for Hennes&Mauritz AB, is founded by Erling Persson in Sweden in 1947 and […]

Marketing research: IPhones or other smartphones?

Apple, we’re way ahead of you Although Apple just recently launched the iPhone 4S, several Chinese online stores are offering die-hard Apple fans the opportunity to buy the much-anticipated next-generation “iPhone 5.” The knock-off smartphones are available for as little as RMB200 (US$40) on popular websites, such as China’s largest online marketplace,, which has […]

China: Growth Market for the Future

Consumer developments Access to TV sets and PCs has grown vastly over the last two decades, giving rise to stronger demand for appliances and Internet access. However, ownership of sophisticated electronics, such as DVD players, mobile phones, digital cameras and MP3 players, is still largely restricted to wealthy urbanites. Holiday taking has increased in China, […]