China marketing podcast 17

[Podcast] China paradigm #17: How to best engage consumers in China

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In this episode of China Paradigm, Matthieu David interviews Eliza Mao, the customer service director at SPLIO, an omnichannel marketing platform helping brands manage their loyalty programs and marketing campaigns from one platform. In this interview, Eliza shares WeChat marketing strategies, online and offline strategy for customer engagement, and explains how to carry out successful loyalty programs in China.

China paradigm is a China business podcast sponsored by Daxue Consulting where we interview successful entrepreneurs about their businesses in China. You can access all available episodes from the China paradigm Youtube page.


Make the new economic China Paradigm positive leverage for your business

Do not hesitate to reach out to our project managers at dx@daxueconsulting.com to get all answers to your questions

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