Posts Tagged "wechat strategy"

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Daxue Talks transcript #74: Do email newsletters work in China? If not, what does?
15Jul

Daxue Talks transcript #74: Do email newsletters work in China? If not, what does?

Find here Daxue Talks episode 74. In this episode, Aurelien Rigart, Vice President and partner at IT Consultis, discusses channels that can replace email newsletters in China and explains what is behind the distribution of SMS. Full transcript below: Hello everyone, I’m Aurelien Rigart I’m the co-founder and Vice President of IT Consultis, I’m from […]

Daxue Talks transcript #43: What are the trends for B2B marketing in China?
18Mar

Daxue Talks transcript #43: What are the trends for B2B marketing in China?

In this episode of Daxue Talks Olivier Verot, a digital marketing specialist, answers to the question of what are the trends for B2B marketing in China. Full transcript below: Have you witnessed any B2B O2O strategies that connect both offline and online? Yes, for that there is WeChat. Basically, with a QR code, you can link […]

Podcast transcript #68: All the things you need to know for running B2B business on WeChat
22Nov

Podcast transcript #68: All the things you need to know for running B2B business on WeChat

Find here the China Paradigm 68 and find more about developing B2B business on WeChat, it includes the techniques in building WeChat official account, how to attract potential customers interested in using WeChat to buy things, and what functions of WeChat do China’s semiconductor companies take into account when doing marketing on it. Full transcript […]

China Paradigm 58: Becoming a thought leader on China tech
11Jul

China Paradigm 58: Becoming a thought leader on China tech

Clement Ledormeur, General Manager at 31TEN speaks with Matthieu David about the digital agency and China tech landscape. In this episode of China Paradigm, Clement talks about WeChat marketing includes mini-programs and mini-games. He also explains the difference between UX and UI frames, and introduces the loyalty program of the company. 1:29 What’s the size […]

Podcast transcript #1: How to switch from an agency to SaaS model in China
05May

Podcast transcript #1: How to switch from an agency to SaaS model in China

Find here the full transcript of China paradigm episode 1. Learn more about Thomas Graziani’s story in China and find all the details and additional links below. BECOME A WECHAT EXPERT BY LISTENING TO THE PODCAST Matthieu David: Hi everyone. I’m interviewing today Thomas Graziani, founder of WalkTheChat, and I am happy to interview you, […]

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