2014 SaaS start-up provides CRM solutions for companies on WeChat approaches $10 million in revenue and raising millions of dollars in external investment: China Paradigm transcript #119 with Kai Hong
Matthieu David: I’m delighted to say I’m joined today by Kai Hong, founder of JINGdigital. This SaaS company improves brands’ conversion using marketing automation tools. From customer acquisition to lead nurturing and life cycle marketing to customer retargeting, their solutions allow businesses to engage with their customers through their most important social channels in China. […]
Daxue Talks Transcript #115: How can brands attract users to WeChat mini-programs?
Watch & listen to this episode to explore how brands can attract users to WeChat mini-programs: ▶ Youtube▶ Soundcloud▶ ApplePodcast Hi, I’m Jason Shen. I’m the creative director of Mobile Now Group. We help brands with their digital strategies and lately, we have worked a lot with creating WeChat mini-programs for brands. WeChat mini-programs have many entry points such […]
Daxue Talks transcript #74: Do email newsletters work in China? If not, what does?
Find here Daxue Talks episode 74. In this episode, Aurelien Rigart, Vice President and partner at IT Consultis, discusses channels that can replace email newsletters in China and explains what is behind the distribution of SMS. We know that email Newsletters are not effective in China. Which channel can replace newsletters? You mentioned SMS solutions […]
Daxue Talks transcript #43: What are the trends for B2B marketing in China?
In this episode of Daxue Talks Olivier Verot, a digital marketing specialist, answers to the question of what are the trends for B2B marketing in China. Full transcript below: Have you witnessed any B2B O2O strategies that connect both offline and online? Yes, for that there is WeChat. Basically, with a QR code, you can link […]
Daxue Talks transcript #39: How can B2B businesses leverage on Chinese social media?
In this episode of Daxue Talks, Olivier Verot, a digital marketing specialist in China, explains how B2B business can leverage on Chinese social media. Full transcript below: How to use Douyin in the context of B2B? Douyin for us is not a B2B platform. It is more a B2C platform where people are searching for entertainment. […]
Daxue Talks 39: Are WeChat and Douyin suitable channels for B2B in China?
In this episode, Olivier Verot, a digital marketing specialist in China, discusses the use of social media such as WeChat and Douyin for B2B businesses in China. You will learn how to best leverage the potential of WeChat and Douyin for a B2B marketing strategy and which other platforms are best suited for the online […]
Podcast transcript #68: All the things you need to know for running B2B business on WeChat
Find here the China Paradigm 68 and find more about developing B2B business on WeChat, it includes the techniques in building WeChat official account, how to attract potential customers interested in using WeChat to buy things, and what functions of WeChat do China’s semiconductor companies take into account when doing marketing on it. Full transcript […]
Podcast transcript #58: WeChat expert in China, promoting user experience on WeChat
Find here the full transcript of China paradigm episode 58. Learn more about Clement Ledormeur’ story, a Wechat expert in China , and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue consulting and its podcast China Paradigm. And today, I […]
China Paradigm 68: Why using WeChat for B2B sales is a game-changer
In this episode of China paradigm, Larry Feng, Owner of Icfrom, speaks with Matthieu David about using WeChat for B2B sales. In this episode, Larry talks about electronics components and Icfrom’s target customers. He also mentions about how WeChat acts as the right platform for Icfrom for selling products internationally. 00:59 What’s the size of […]
China Paradigm 58: Becoming a thought leader on China tech
Clement Ledormeur, General Manager at 31TEN speaks with Matthieu David about the digital agency and China tech landscape. In this episode of China Paradigm, Clement talks about WeChat marketing includes mini-programs and mini-games. He also explains the difference between UX and UI frames, and introduces the loyalty program of the company. 1:29 What’s the size […]