What you need to know about Chinese social media platforms

Compared to the western part of the world, the situation of social media in China is very different. Creators and platforms must face more challenging legal environment. Apps such as Facebook or Twitter are inaccessible. Nonetheless, Chinese social media platforms managed to attract a pool of users which in June 2022 reached up to 1.05 billion […]

Tiffany & Co. in China: Omnichannel marketing to target millennials

Tiffany & Co. in China

Tiffany & Co. officially entered the Chinese mainland market in 2001, but it didn’t open its own store until 2007. At present, China has become the second largest market for the Tiffany brand after the United States. In 2020, Tiffany’s quarterly report showed that although China’s sales fell 85% year-on-year in January due to the […]

2014 SaaS start-up provides CRM solutions for companies on WeChat approaches $10 million in revenue and raising millions of dollars in external investment: China Paradigm transcript #119 with Kai Hong

crm solutions for companies on wechat

Matthieu David:  I’m delighted to say I’m joined today by Kai Hong, founder of JINGdigital. This SaaS company improves brands’ conversion using marketing automation tools. From customer acquisition to lead nurturing and life cycle marketing to customer retargeting, their solutions allow businesses to engage with their customers through their most important social channels in China. […]

5 Chinese companies you didn’t know were using private traffic

5 Chinese brands using private traffic

The phenomenal success of Perfect Diary through leveraging private traffic highlighted this concept as key in marketing to the Chinese market. This is especially in the context of how e-commerce in China is predicted to comprise 57% of total retail sales in 2022, thus highlighting the importance of online customer engagement. What is private traffic […]

Chinese Digital Marketing Ecosystem in 2021

China's digital marketing ecosystem in 2021

This article on Chinese digital marketing ecosystem in 2021 was published in the 2021 spring edition of the German Chamber Ticker, download the Ticker Magazine here! The events of 2020 did not change the trajectory of Chinese e-commerce, but rather accelerated the country’s consumption to a digital future that was, sooner or later, inevitable. As we […]

Five China market strategies that domestic brands do better than foreign brands

China marketing strategies that domestic brands do better than foreign brands

Foreign brands have enjoyed positive reputations in the Chinese market for years, but as China shifts to a consumption-driven economy, domestic brands are uncovering their home-field advantage. As the nation’s digital ecosystem becomes increasingly more complex and further diverges from what’s familiar to the west, Chinese companies are better able to navigate the digital world […]

Perfect Diary case study: How this Chinese makeup brand got to the top

Perfect Diary Private Traffic

The c-beauty brand Perfect Diary is one of the first Chinese cosmetics brands to go global. The rise of this Chinese cosmetics brand started on its home soil of China, using the strategies of KOL marketing, co-branding, and private traffic. This Perfect Diary case study dissects how the brand became so popular so fast. Since […]

Daxue Talks Transcript #115: How can brands attract users to WeChat mini-programs?

attract users to WeChat mini-programs

Watch & listen to this episode to explore how brands can attract users to WeChat mini-programs: ▶ Youtube▶ Soundcloud▶ ApplePodcast Hi, I’m Jason Shen. I’m the creative director of Mobile Now Group. We help brands with their digital strategies and lately, we have worked a lot with creating WeChat mini-programs for brands. WeChat mini-programs have many entry points such […]