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A peek into Chinese views of other countries | Daxue Consulting

chinese stereotypes of other countries

Why do Chinese People wear Masks and drink hot Water?   Chinese views of other countries through the questions they ask online Google search engine auto-complete results show that these are the questions asked about China and Chinese people. Though these questions are all-too-familiar with expats in China and those outside of China, many of […]

China Fashion Trends 2019 | Daxue Consulting

China Fashion Trends 2019

Taobao Official Report English Translation On 18th March 2019, China’s biggest e-commerce platform Taobao released a video report on Weibo:  China Fashion Trend Report 2019. The headline of this 40-second short video report claims: Chinese women will be manlier than men in 10 years. The hashtag on Weibo – #Chinese women more masculine than men […]

Chinese Millennials Infographic: Understanding Chinese Millennials

Daxue consulting-Consumer insights China-Chinese millennials infographic

Tech savvy, individualistic, and spendthrift: these adjective are only the tip of the iceberg to define Chinese millennials. Unlike the millennials of the rest of the world, the Chinese ones are the first generation to have grown up with political stability, rapid economic growth, and a rising digital connection to the world, which widens all […]

Chinese Millennials Behavior: Why are Chinese Millennials Not Cooking?

Chinese Millennials Behavior

Monitoring the Chinese millennials behavior will only become more important due to increases in spending power. This key group of technology savvy, Internet-connected and educated consumers alone represents nearly a third of the Chinese population and is larger than the whole working population in the United States. In total, there are around 400 million Chinese millennials, aged between […]