How Chinese netizens are reacting to the death of Queen Elizabeth II
Queen Elizabeth II, peacefully passed away at the age of 96 in London on September 8th, 2022. The Queen inherited the throne at the age of only 25 and reigned for 70 years, making her the longest-serving British monarch in history and the first monarch to celebrate a Platinum Jubilee. During the Queen’s lifetime, she […]
Heat wave in China sparks netizen discussions of environmentalism and calls for government to act
Starting June this year, a severe heat wave hit the southern part of China, leading to extreme heat and drought for over 70 days straight. According to the China Meteorological Administration (CMA), it is the country’s worst heat wave on record. Daily maximum temperatures at 262 weather stations break historical poles; the soaring temperatures lead […]
Chinese netizens reflections on the Tokyo 2020 Olympics: National pride is alive and well
Whether China won 38 or 42 gold medals, the Tokyo 2020 Olympics caused a rise of netizens commentary on Chinese social media. Through social media listening we gained a deeper understanding China’s national pride, but also openness and appreciation of other cultures. Here are the main takeaways from social listening regarding Chinese netizens reflections on […]
Clubhouse in China: The app’s quick rise and fall created a battle ground for imitators
The wave of Clubhouse blew from Silicon Valley to Chinese social networks. Since Elon Musk, the founder of Tesla, joined a chat room on Clubhouse, this audio-only social app has become a buzz with netizens around the world. According to App Annie, Clubhouse has exceeded 8.1 million downloads worldwide, and 4.6 million come from February […]
What Chinese netizens say about the US 2020 election
On Tuesday, Nov. 3rd, the 2020 US Presidential Election drew attention from all around the world, including China. Considering the tense relationship between the two countries, it is not surprising. This year’s election was the hottest foreign-political topic on Chinese social media, even more heated than the 2016 election. Through social media listening, we can […]
Who are Chinese netizens? Analysis on Internet Users in China
Currently China has 904 million Internet users, which is equal to 65% of the population. The unique thing about the usage of Internet in China is that 99.1% of total Chinese internet use is through mobile instead of laptop or desktop. Currently there are 897 million mobile users in China. Hence, the future growth of […]
How Chinese netizens react to the Black Lives Matter protests in the US
A spark arises in the quiet Midwestern city of Minneapolis, Minnesota and within a week, the whole country catches fire from New York to Los Angeles. Since the death of Gorge Floyd, an African American who was suffocated to death by police on May 25th, thousands of Americans brave the curfews and confinement rules linked […]
Chinese reactions to Kobe Bryant’s death show influence has no boundaries
When news of the NBA legend Kobe Bryant’s death broke on Sunday, January 27th, 2020, his death was mourned around the world, especially in China. Chinese reactions to Kobe Bryant’s death shows how he was beloved to the nation. The hashtag about Kobe Bryant’s death (#科比去世#) on Sina Weibo had accumulated about 6.5 billion views […]
Nike’s lunar New Year commercial: Why Nike’s first Chinese New Year ad is a big success
According to the Chinese zodiac, the coming new year is the year of the rat. Alert, nimble and intelligent, the rat is the first of the 12-animal-cycle. Along with a special Chinese New Year collection, which draws inspiration from traditional Chinese themes such as paper-cut folklore, Nike celebrates the Chinese New Year with its first […]
China reacts to the death of former French President Jacques Chirac | Daxue Consulting
On Thursday, Sep 26th, the former French President Jacques Chirac passed away in Paris at the age of 86. His influence was felt across France as thousands of French people, despite harsh weather condition, queued in Paris on Sep 29th to pay their last tribute after the funeral. Jacques Chirac, center-right socialist politician, served as […]
Huawei issue: What are the reactions of Chinese netizens to the sanction to Huawei from the U.S.?
The president of the United States, Donald Trump, announced the US would blacklist Huawei by putting it on the “Entity List” and “Export Blacklist” issued by U.S. Department of Commerce, which forced several U.S. companies, including Google and Qualcomm, to suspend the business cooperation with Huawei. This announcement is similar to what Trump did last […]
[Podcast] China Paradigm 40: The future of Baidu, Google and other digital marketing insights in China
Cases that demonstrate what silent marketing is How to define an audience with precision SEO and SEM in China, are search engines dead? Why the total number of websites is declining in China, and what this means for marketers Secret predictions on Google’s future, and how it will manage competition with Amazon ACCESS THE TRANSCRIPT […]