The secret recipe of HEYTEA’s buzz in China and how it became a new-style tea pioneer
Founded in a small city in Guangdong in 2012, HEYTEA is a new style tea drink brand that is known for “cheese flavored top” made of thick, salty cream, along with its tasty toppings such as brown sugar tapioca pearls. HEYTEA mainly targets customers in first tier and second-tier cities, mostly in Eastern and Southern […]
What the success of bubble tea in China reveals about Chinese consumers
With more than 140.5 billion RMB of annual sales made by milk tea shops in 2019, the success of bubble tea in China is well proven. If you are lost among all the new entrants to the market, the latest innovations and the dynamics of the sector, this article retraces the history of bubble tea […]
The Secret Recipe of HEYTEA’s Buzz in China
It is nothing unusual to see hundreds of customers waiting in queues for globally anticipated products such as the latest iPhone. Recently, however, the Chinese brand HEYTEA (in Chinese: 喜茶 xi cha), had convinced clients to line up for more than five hours –– and for quite a different type of product. Indeed, since mid-February, […]