Next steps in the Chinese Wedding industry: Customization, one-stop shops, and live-streaming reform the wedding market
Weddings in China are not only a celebration of love but also a testimony to the eyes of society, culture, and Chinese tradition. Due to the cultural significance of weddings in China, Chinese couples are willing to spend more on their big event. The average cost of a wedding per couple reached RMB 174,000 in […]
The endless steps of Chinese postpartum traditions: Confinement, Zuo Yue Zi (坐月子)
Straight after childbirth, Chinese mothers confine themselves at home or in confinement centers for a month. This is called Zuo Yue Zi (坐月子), which directly translates to ‘sitting the month’. The purpose of this confinement is to strengthen the weakened body following pregnancy to ensure the mother can later take on the demanding and energy-consuming […]