Next steps in the Chinese Wedding industry: Customization, one-stop shops, and live-streaming reform the wedding market
With the increasing income level of Chinese citizens and the improvement of their quality of life, the Chinese wedding industry has evolved into a complex production chain. With the wedding dress, photography, ceremony, and the banquet being the core wedding industry, the broader market also covers home appliances, decoration, automobiles, and other gifts and ceremonial […]
The endless steps of Chinese postpartum traditions: Confinement, Zuo Yue Zi (坐月子)
Straight after childbirth, Chinese mothers confine themselves at home or in confinement centers for a month. This is called Zuo Yue Zi (坐月子), which directly translates to ‘sitting the month’. The purpose of this confinement is to strengthen the weakened body following pregnancy to ensure the mother can later take on the demanding and energy-consuming […]