Xiaomi X Marie Claire collaboration: Xiaomi’s plan to attract more female users

Xiaomi’s campaign targeting women

On June 11th, Xiaomi’s campaign targeting women was first released on Weibo by Marie Claire 嘉人’s official account, and gained 25,000+ reposts and 50,000+ likes. In this campaign, Xiaomi and Marie Claire invited actresses, Wu Jinyan and Zhang Huiwen, and seven industry elites to answer questions under the themes “告别过往,生生不息 An Endless Life with a […]

How China celebrates International Women’s Day

How Chinese celebrate International Women's Day

In 1908, more than 15,000 women marched in NYC demanding more appropriate working hours, better pay and voting rights. Three years later in 1911, Clara Zetkin, the leader of the Women’s Office for the Social Democratic Party in Germany, suggested that there should be a celebration of women every year in every country. International Women’s […]

Latest housing report 2019: Female homeowner ratio on the rise in China | Daxue Consulting

female homeowner

China’s real estate market 2019 The number of Chinese women purchasing properties is rapidly growing, according to a report released by the real estate information platform BEIKE (贝壳找房 Beike zhaofang) in March 2019. This report analyzed over 60,000 second-hand housing transactions in 2018 from 12 major cities in China – including Beijing, Shanghai, Shenzhen and […]

How to sell to Chinese Women on the cosmetic market

how to sell cosmetic in China

How to sell to Chinese Women on the cosmetic market Chinese women have become the main consumer of cosmetics market. Market research and analysis shows that in the field of cosmetics consumer demands may be roughly divided into physical needs and psychological needs according to Maslow’s demand hierarchy theory. Consequently, Chinese female customers are rational […]