The buzz on boutique: coffee consumers in China are driving a surge in specialty cafes
Within the vibrant coffee culture of China lies a fascinating tapestry woven with diverse preferences, evolving trends, and distinctive consumer tribes. Embarking on an exploration of this dynamic landscape unveils the latest insights, trends, and taste preferences of coffee consumers in China. From the gradual ascent of coffee consumption to the emergence of distinct consumer […]
Tim Hortons in China: crafting a Canadian coffee oasis amidst challenging expansion
Tim Hortons China (天好), the largest franchisee of Tim Hortons globally, holds the exclusive franchise rights for Tim Hortons in mainland China, Hong Kong, and Macau. Since the opening of its first coffee shop in Shanghai in 2019, the brand has experienced rapid expansion. The brand has over 800 stores as of the beginning of […]
Brewing a remarkable resurgence: Luckin Coffee’s tale of innovation and redemption
In the hyper-competitive Chinese coffee market, few stories are as gripping as that of Luckin Coffee (瑞幸咖啡). Once embroiled in a scandal that led to its expulsion from Wall Street in 2020, Luckin Coffee has not just clawed back to its former glory but has also eclipsed some of the industry giants. As of early […]
SATURNBIRD (三顿半咖啡) is caffeinating the espresso growth in China’s boutique instant coffee brand
In 2021, the boutique coffee brand, Saturnbird (Sandunban, 三顿半咖啡), completed a new round of financing in hundreds of millions of yuan, with CITIC Industrial Fund leading the investment, IDG, GGV, and Inward Fund have also participated. The post-investment valuation is now at RMB 4.5 billion (USD 710 million). During the 2021 Tmall Double Eleven (the […]
How this Chinese coffee brand is saving the monkeys
On 11 November, Yong Pu Coffee and Ant Forest declared their Double Eleven campaign, “Hou Xiang Jian Ni” (“猴想见你”, a wordplay on “really want to see you” in Chinese). Yong Pu launched a limited “forest-flavored” edition. This coffee is dedicated to the conservation project of the black snub-nosed monkey in Yunnan Province. Through “matchmaking” monkeys, […]
Coffee Shops Industry in China: What it takes to be successful among fierce competitions?
To know more about the Coffee Shops Industry in China, contact us at dx@daxueconsulting.com The word coffee (咖啡) comes from “Kahve” meaning power and passion – the key drivers of coffee culture in China and around the world. Coffee consumption is a hot trend worldwide and is becoming an essential for many consumers. Countries such […]
Coffee shop implantation in Shanghai
China is becoming a nation of coffee drinkers; Shanghai and Beijing are influencing the rest of China by shifting from drinking tea to coffee, in particular through coffee shops. Speciality beverage industry is growing at a very strong pace and sales are projected to grow at the rate of 40% per year for some categories. […]
Development of coffee market in China
As standard of living in China continues to improve recently, foreign drinks such as coke and coffee are accepting by an increasing number of Chinese. Coffee is gradually relative to fashion and taste in China, and it becomes a way to show social status. Nowadays, coffee shops are common in many cities in China. Many […]