SATURNBIRD (三顿半咖啡) is caffeinating the espresso growth in China’s boutique instant coffee brand
In 2021, the boutique coffee brand, Saturnbird (Sandunban, 三顿半咖啡), completed a new round of financing in hundreds of millions of yuan, with CITIC Industrial Fund leading the investment, IDG, GGV, and Inward Fund have also participated. The post-investment valuation is now at RMB 4.5 billion (USD 710 million). During the 2021 Tmall Double Eleven (the […]
How this Chinese coffee brand is saving the monkeys
On 11 November, Yong Pu Coffee and Ant Forest declared their Double Eleven campaign, “Hou Xiang Jian Ni” (“猴想见你”, a wordplay on “really want to see you” in Chinese). Yong Pu launched a limited “forest-flavored” edition. This coffee is dedicated to the conservation project of the black snub-nosed monkey in Yunnan Province. Through “matchmaking” monkeys, […]
The Coffee Market in China: How Luckin Coffee is capturing the lion’s share of the market | Daxue Consulting
The Coffee Market in China On January 3 of 2019, the CEO of Luckin Coffee, Qian Zhiya, spoke at a briefing about grand ambitions to open an additional 2,500 outlets this year, bringing the company’s total number of outlets to 4,500 by the end of 2019. This means Luckin is on track to surpass Starbucks […]
Coffee Shops Industry in China: What it takes to be successful among fierce competitions?
To know more about the Coffee Shops Industry in China, contact us at dx@daxueconsulting.com The word coffee (咖啡) comes from “Kahve” meaning power and passion – the key drivers of coffee culture in China and around the world. Coffee consumption is a hot trend worldwide and is becoming an essential for many consumers. Countries such […]
Coffee shop implantation in Shanghai
China is becoming a nation of coffee drinkers; Shanghai and Beijing are influencing the rest of China by shifting from drinking tea to coffee, in particular through coffee shops. Speciality beverage industry is growing at a very strong pace and sales are projected to grow at the rate of 40% per year for some categories. […]
Development of coffee market in China
As standard of living in China continues to improve recently, foreign drinks such as coke and coffee are accepting by an increasing number of Chinese. Coffee is gradually relative to fashion and taste in China, and it becomes a way to show social status. Nowadays, coffee shops are common in many cities in China. Many […]