Oppo’s marketing strategy: a wise mix of innovation, diversification, and cross-brand collaborations
Nowadays, the world of technological devices is extremely wide, and competition is ruthless. Few brands such as Apple and Samsung lead the global market, however, a new generation of Chinese brands is rising. Oppo is the main example of a brand which had a relatively fast growth over the past few years, conquering the market […]
How Xiaomi, “the Apple of China”, has grown into the world’s 4th largest smartphone brand in just 4 years
Xiaomi Inc. (小米) is a mobile internet company founded by Lei Jun and seven co-founders in 2010. In 2013, Xiaomi grew into China’s largest e-commerce company with its e-commerce platform Mi Market. By 2014, the company had grown into the world’s fourth-largest consumer electronics company. In the same year, the company expanded into several foreign Southeast […]
New technology drives the Consumer Electronics Market in China
In 2019, the consumer electronics market in China generated about 126 billion RMB in revenues. Consumer electronics refers to any electronic device that people use in everyday life. This includes televisions, cameras, headphones, tablets, smartphones and many other home products. Consumer electronics is a huge sector of China’s e-commerce market, with Apple being one of […]
Television market in China
Overview of the television market in China The television market in China entered a long ‘winter season’ around 4-5 years ago. A series of problems emerged, including the decline in TV sales, the endless price war, and the difficulty in product innovation. In 2018, the retail volume of China’s color TV market was 47.74 million […]
Drones Market in China Has Room to Soar
See how Daxue Consulting can help you and your brand Drones Market in China The Chinese government is not only committed to investing heavily in technological innovations but also to integrating them into the Chinese economy. This is readily seen with respect to drones. China’s drone industry is expected to exceed $11 billion by 2025. […]