How Gen-Z and COVID-19 reshaped China’s US$80 billion beauty industry
The beauty industry covers a wide variety of categories such as personal products (cosmetics, skincare, hair care, fragrances), beauty appliances (hair dryers, brushes, combs), and services (salons, day spas, medical aesthetics). On a global stage, China’s beauty industry is a force to be reckoned with. The country ranked second in terms of cosmetics market revenue […]
French cosmetics and China: A faltering love story?
After several years of dynamic growth, a number of French cosmetic companies in China is started to diminish at a growing rate. In comparison, the Chinese cosmetic market is expanding. According to Euromonitor, sales of beauty products and make-up in China increased from 6.7% and 10.9% respectively between 2014 and 2015. French cosmetics in China […]
Markets of cosmetics among Chinese students 3
4Ps analysis Product According to the market research, when buying cosmetics, students tend to pay more attention on quality, which can be seen from figure 4, occupying 86.14%, price and skin come to the second, with both 63.37%, over half students will put brand as a choosing standard, so brand recognition actually has already been […]
Markets of cosmetics among Chinese students 2
Market characteristics For cosmetics companies, campus markets generally enjoy higher level of education, besides, it also owns the following distinguished characteristics: Large customer base Until 2011, it is recorded that China universities amounted to more than 3000, containing higher colleges, with each school owning average 15 thousand students, and the total number of university students […]