L’Oréal in China: 23 successful brands and 6 marketing methods
L’Oréal, the world’s largest cosmetic company, entered China’s market in 1997. Since then, L’Oréal in China has expanded and become one of the nation’s most loved and purchased luxury cosmetic brands, with China its second largest market in the world. “I believe that one day China will become the No.1 country in the world in terms of […]
Branding: L’Occitane in China: do organic and natural products appeal to Chinese consumers?
Branding: L’Occitane in China: do organic and natural products appeal to Chinese consumers? With numerous ads and campaigns in China raising awareness against environmental pollution, organic and natural skincare products have started to become popular among the Chinese. Indeed, while in earlier years it wasn’t a priority for cosmetic brands to focus on its environment-friendly and […]
Bio-cosmetic in China
With more and more multinational and domestic cosmetics companies launching new products into Chinese market, bio-cosmetics are becoming a fashionable trend. In the past six years, the annual growth rate of natural and eco-friendly personal care products is 12.4%. In 2008, the sales ofall personal care productswere $25 billion, which contributed to 0.52% of national […]