Will Chinese beauty brand Perfect Diary make a comeback with its skincare-infused makeup?
Perfect Diary (完美日记), a Chinese cosmetics brand, achieved early success through KOL (Key Opinion Leader) marketing, co-branding, and private traffic pools. However, despite being recognized as one of the leading makeup brands in China, Perfect Diary’s success has waned over time. To recover, it has been focusing more on product quality, integrating skincare functionalities into […]
Organic Cosmetics in China: Natural ingredients gaining popularity
As natural and organic cosmetics products contain plant ingredients, manufacturers must acquire certification for using organic plant extracts. In accordance with a wide range of international standards, organic products cannot contain artificial spices or skin pigments nor can they make use of oil chemicals, such as preservatives and surfactants. Natural and organic cosmetics manufacturers cannot test […]
Research on Inoherb in China
Inoherb was set up in year 2000 by Ms. Feng Shuai, who is a descendant of a traditional Chinese Medicine family. The company is one of the earliest Chinese skin care product producers that is involved in using herbs. Being a brand designed primarily for women, Inoherb believes that beauty of a woman comes from […]