Perfect Diary: a once-thriving cosmetics brand’s decline and lessons learned
Perfect Diary, a cosmetic brand originating from China, achieved early success in its global expansion efforts. The brand’s initial popularity in China was fueled by effective marketing strategies, including KOL (Key Opinion Leader) marketing, co-branding, and private traffic pools. However, despite its standing as a leading makeup brand in China, Perfect Diary’s success has waned […]
Organic Cosmetics in China: Natural ingredients gaining popularity
As natural and organic cosmetics products contain plant ingredients, manufacturers must acquire certification for using organic plant extracts. In accordance with a wide range of international standards, organic products cannot contain artificial spices or skin pigments nor can they make use of oil chemicals, such as preservatives and surfactants. Natural and organic cosmetics manufacturers cannot test […]
Research on Inoherb in China
Inoherb was set up in year 2000 by Ms. Feng Shuai, who is a descendant of a traditional Chinese Medicine family. The company is one of the earliest Chinese skin care product producers that is involved in using herbs. Being a brand designed primarily for women, Inoherb believes that beauty of a woman comes from […]