China’s organic cosmetics market: Navigating regulation, scale, and consumer trust
Organic cosmetics are personal care products that leverage natural ingredients grown without synthetic pesticides. Under minimal processing, they retain active nutrients that the skin easily absorbs. Driven by these benefits, Chinese consumers are embracing natural skincare, causing China’s organic cosmetics market to boom rapidly. Although strict local laws disabled explicit “organic” packaging labels, analytical shoppers […]
Will Chinese beauty brand Perfect Diary make a comeback with its skincare-infused makeup?
Perfect Diary (完美日记), a Chinese cosmetics brand, achieved early success through KOL (Key Opinion Leader) marketing, co-branding, and private traffic pools. However, despite being recognized as one of the leading makeup brands in China, Perfect Diary’s success has waned over time. To recover, it has been focusing more on product quality, integrating skincare functionalities into […]
Research on Inoherb in China
Inoherb was set up in year 2000 by Ms. Feng Shuai, who is a descendant of a traditional Chinese Medicine family. The company is one of the earliest Chinese skin care product producers that is involved in using herbs. Being a brand designed primarily for women, Inoherb believes that beauty of a woman comes from […]