How established brands continue to attract young consumers in Hong Kong

Since the pandemic, the total retail sales of consumer goods in China have been greatly affected. From January to May 2022, the total retail sales of consumer goods amounted to 17.2 trillion yuan, a year-on-year decrease of 1.5%. The local epidemic has spread in many places, affecting most provinces in the country, and the operation […]

How the Zero-COVID lockdown impacted the Chinese economy

The COVID-19 pandemic has caused not only a public health crisis, but also an economic crisis across the globe. According to the International Monetary Fund, the median global GDP dropped by 12% from 2019 to 2020. When Omicron became the dominant variant, most countries started loosening their restrictions as the new variant is less deadly, […]

Community group buying in China: from rural to the mainstream

In recent years group buying in China has gradually changed the consumer behavior of many Chinese people.  Group buying refers to a way of buying in which consumers unite to increase their bargaining power. Making the sacrifice of small profits for more frequent turnover, merchants can offer discounts for group purchases below retail prices. As […]

How digitalization in China will reach new heights post-2022 lockdowns as consumers seek experiences from the comfort of their homes

Even before the COVID-19 pandemic, Chinese businesses have been undergoing remarkable digital transformation. However, over the course of the pandemic, and in part due to the Zero-COVID policy, many industries began further digitalizing their business practices. This digitalization in China has been especially apparent over the course of the recent 2022 Shanghai lockdowns that took […]

China’s mental health industry on the rise due to prolonged lockdowns


As lockdowns prolong in cities of China like Shanghai, people appear to be less high-spirited due to problems like food shortages and overpriced supplies, which potentially increase the demand for mental health services in China. The impact of long-period home quarantine could be detrimental to mental health, which could potentially lead to a serious mental […]

The Zero-COVID lockdown’s long-term impact on Chinese consumption


The outbreak of the COVID-19 pandemic in 2019 and the consequent containment measures have forced consumers to stay at home, as a result, shopping habits significantly shifted. Indeed, the pandemic accelerated health awareness in China: fitness and weight have become some of the hottest topics on social media platforms like Weibo, Douyin, Xiaohongshu, and WeChat, […]

KTV in China: On the path of decline or looming for another rise?


Have you ever experienced an authentic Chinese lifestyle? If so, KTV must have been on the itinerary! KTV is a necessary component of life of young Chinese, with 24/7 operation, non-stop drinking, microphone hogs as well as a large variety of party games being its signature features. However, despite being favored by so many people, […]

Green consumption in China: the lesser-known ‘side-effect’ of COVID-19 for brands


Green consumption refers to consumers’ preference towards environmental-friendly products. The awareness of sustainability in China and green consumption has been a growing trend in pre-pandemic times and Chinese consumers have been increasingly motivated to choose eco-friendly and social-friendly products for the sake of protecting the environment. This has been proven by a number of recent […]

A brief history of air travel in China since the 1980s

air travel in China

The story of air travel in China began on February 21, 1972, when a Boeing 707 landed at the Beijing Airport. This particular 707 was the U.S. Airforce One at the time, and it was also the first Boeing commercial jetliner to ever land in China. As U.S. President Richard Nixon walked off the air […]