Shein’s market strategy: how the Chinese fast-fashion brand is conquering the West
Shein is now the largest Chinese cross-border fast fashion e-commerce company. The e-tailing brand reaches consumers in the United States, France, Russia, Germany, and over 150 other countries. In 2023, the app had over 261.9 million downloads, with over 53 million users worldwide. The e-commerce platform stands out as one of the most rapidly expanding fashion retail websites in the […]
Temu’s marketing strategy: competitive pricing, intensive advertising, and aggressive promotions
Temu is a Chinese online shopping platform currently owned by the e-commerce giant Pinduoduo. The group buying platform sells a wide range of different products at bargain prices. The app was first launched in the US in September 2022, but became available in some European countries, such as the UK, Italy, and Germany, during 2023. […]
China’s cross-border e-commerce: a first approach to the Chinese market
China’s cross-border e-commerce is a sales channel that allows businesses to access the local market without being based in the country. After its accession to the WTO, China’s trade in goods exports surged. The volume increased from about RMB 2 trillion to RMB 12.3 trillion between 2000 and 2011, boasting a compound annual growth rate […]
China Paradigm transcript #101: Managing cross-border e-commerce operations in China: Successes and failures
Find here China Paradigm episode 101. We interviewed Dr. Renata Thiébaut, one of the few experts in cross-border e-commerce in China as well as the head of business intelligence of an agency providing e-commerce operations in China. Read on to learn more about how the Alibaba Tmall partner agency helps foreign brands tackle the Chinese […]
Daxue Talks transcript #40: Understanding cross-border health care e-commerce with China
Based on this episode of Daxue Talks with Olivier Verot, a digital marketing specialist, you will better understand cross-border health care e-commerce with China. Full transcript below: Are cross-border sales relevant to health care? Yes, it is relevant for cross-border sales. It is extremely relevant. Chinese people want to buy health care products will search online […]
Daxue Talks transcript #30: How to sell on Pinduoduo’s cross-border platform
Find here the Daxue Talks episode 30. Olivier Verot is sharing his thoughts about Pinduoduo’s cross-border platform and gives precious advice on how to leverage it for your business in China. Full transcript below: Interviewer: You are servicing clients in Pinduoduo cross-border e-commerce, what kind of platform is a Pinduoduo cross – border? Find out more […]
Daxue Talks 29: Key benefits of cross-border e-commerce in China
In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, Olivier Vérot explains cross-border e-commerce processes and questions that could arise based on comprehensive examples. ACCESS THE TRANSCRIPT OF THIS EPISODE Question: What are the key differences between managing […]
Podcast transcript #82: A SaaS company that helps you do cross border e-commerce in China
Find here the China Paradigm 82. Do not miss any details of Daphne Tuijn’s story and her SaaS company for cross border e-commerce in China. Full transcript below: MATTHIEU DAVID: Hello everyone. I’m Matthieu David, the founder of Daxue Consulting – a Chinese market research company based in Beijing, Shanghai and Hong Kong – and […]
Podcast transcript #70: How health supplement market in China has changed over 20 years
Find here the China Paradigm 70 where we, Daxue Consulting interview season entrepreneurs in China. Read this transcript and build an understanding of the health supplement market in China, learn the changing history of import services for China’s health care industry, and understand the difference among various channels to practice cross border e-commerce in China. Full […]
[Podcast] China Paradigm 44: How to leverage offline to online communication in China
Carlo Dragonetti, Head of Digital & Communications at the Italian Trade Agency, speaks with China Paradigm’s host about online communication in China, supporting Italian companies in China, and insights on how to be an Ambassador for Italy on T-Mall. Highlights of this episode include: Origins of Carlo’s speech that went viral through Weibo What you […]
How to choose the right distribution channel in China: Chinese online marketplaces vs. Your own E-Commerce Website | Daxue Consulting
With more than 610 million digital consumers, China is currently the world’s leading e-commerce market. With such potential, it is not surprising that China has become the new goldmine for all online retailers, local or international. However, selling its products to Chinese consumers requires some adjustments and a specific marketing strategy for cross-border e-commerce in […]
[Podcast] China paradigm transcript #1 : How to switch from an agency to SaaS model with Thomas Graziani
In this episode of China paradigm, Matthieu David interviews Thomas Graziani, founder of WalkTheChat. The podcast explores how he switched from an agency model to a SaaS product model in China, how to build a business in China, and what the product WalkTheChat can bring to e-commerce businesses to get access to the Chinese market […]