Podcast transcript #41: Selling wine in China in an unconventional way
Find here the full China paradigm episode 41. Learn more about Claudia Masueger’s story in selling wine in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone. I am Matthieu David the founder of Daxue consulting and its China marketing podcast, China Paradigm. Today I am with Claudia Masueger, the founder […]
Cross-Cultural Influences: Foreign Food in China Is The Trend
Since 2008, the imported food market has been flourishing in China. What Chinese people can now found in the supermarket a huge selection of foreign items and brands, such as chips, sushi, and biscuit. In comparison, Chinese traditional food is declining. Cross-Cultural Influences of foreign food in China The advent of foreign cultures, e-commerce platform, […]