China Paradigm Transcript #111: Market analytics expert on her career in data monitoring and tracking and how analyzing data for the healthcare industry led to her leveraging those skills to start a successful website
Find here China Paradigm episode 111. Carole Gabay has been analyzing data on behalf of international marketing companies her whole career. 15 years ago, she switches from consumer goods data analysis to begin a career in analyzing data for the healthcare industry. She creates tools that make the data easier to read for her clients and […]
China Paradigm Transcript #109: Social media management platform helping international brands in the Chinese SaaS industry
Find here China Paradigm episode 109. Today we talk to Alex Li and Alex Duncan, co-founders of KAWO about the Chinese SaaS industry. KAWO is a leading social media management platform for international brands and agencies in China, providing them with data insights and finding social media solutions for their clients to help them grow in […]
China Paradigm 111: Using analytics to make data relevant in China
Data analytics in China Matthieu David interviews Carole Gabay, Analytics Manager & Market analytics consultant. Insightful market analysis is really important in order to accurately determine consumer behavior and make solid market strategies. Carole Gabay has been doing market analysis for 25 years and her skills in this field have been honed and perfected based […]
Daxue Talks 25: Artificial intelligence at each stage of the customer journey in China
Max Peiro, Daxue Talks’ new guest talks with us about AI and big data in retail in China. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about how AI has infiltrated the retail industry in China and how can a brand boost up its data […]
Daxue Talks 23: How to drive agile innovation in China?
Max Peiro, Daxue Talks’ new guest talks with us about brands’ in-house tech capability in China. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about how to combine an in-house tech team and external collaborations to drive agile innovation in China. ACCESS THE TRANSCRIPT OF […]
Emotional data in China: when emotions become measurable | Daxue Consulting
Emotion is a universal language, difficult to decipher, and very particular. What if brands today were able to know how a consumer feels when he/she sees an advertisement or enters a store? How would this change marketing? Daxue Consulting has dived into the field of emotional data in China and gives you all the keys […]
Can companies predict the future using Big Data in China?
Say goodbye to crystal balls, here is Big Data in China Some say that it may soon allow us to predict the future, while others see it as the worst nightmare for privacy protection. In China, where access to secondary data is difficult due to lack of transparency, Big Data in China offers great opportunities […]
Data Science in China: The Rise of Big Data
To know more about Data Science in China, contact us at dx@daxueconsulting.com Data science can be defined as “data classification, regression, and similarity matching underpins many of the fundamental algorithms in data science to solve business problems like consumer response prediction and product recommendation”. China’s large population makes it particularly well suited for data science. […]