Data collection in China
Reliable data is the foundation of sound business decisions. However, collecting accurate and relevant information in China requires local market knowledge, access to the right sources, and rigorous validation. Daxue Consulting provides tailored data-driven market research in China, combining digital research tools, primary research, and on-the-ground intelligence to help businesses understand consumers, competitors, and market […]
Daxue Talks 25: Artificial intelligence at each stage of the customer journey in China
Max Peiro, Daxue Talks’ new guest talks with us about AI and big data in retail in China. As the founder and CEO of Re-Hub, a retail innovation platform based in Shanghai, Peiro brought his expertise about how AI has infiltrated the retail industry in China and how can a brand boost up its data […]
Modern tools for managing humanity: AI used by the Chinese government | Daxue Consulting
AI used by the Chinese government “The dividend of government policies is a key factor behind China’s AI development.” Baidu co-founder and CEO Robin Li was quoted saying at the 2018 Baidu World Technology Conference in Beijing. One of the Chinese government’s greatest ambitions, with the Communist Party at the forefront, is to make China […]
Emotional data in China: when emotions become measurable | Daxue Consulting
Emotion is a universal language, difficult to decipher, and very particular. What if brands today were able to know how a consumer feels when he/she sees an advertisement or enters a store? How would this change marketing? Daxue Consulting has dived into the field of emotional data in China and gives you all the keys […]
Can companies predict the future using Big Data in China?
Say goodbye to crystal balls, here is Big Data in China Some say that it may soon allow us to predict the future, while others see it as the worst nightmare for privacy protection. In China, where access to secondary data is difficult due to lack of transparency, Big Data in China offers great opportunities […]