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Weibo marketing strategy: What brands should know

Sina Weibo is a micro-blogging social media platform that was launched in 2009 by Sina Corporation. It sees itself as a leading social media that combines the means of public self-expression in real time with a powerful platform for social interaction, content aggregation and content distribution. Weibo is an essential tool for social media campaigns […]

What are the alternatives to email marketing in China since few Chinese people open emails?

Email marketing consists in delivering commercial information to target consumers through email after obtaining users’ prior permission. With the advent of the mobile Internet era, many enterprises have begun to move from offline to online to increase sales and achieve brand promotion. Email marketing is more mature than any other internet marketing channel. It boasts […]

Brands bring the meng economy online to capture Chinese consumers

Marketing campaigns with cute characters is not meant to only target children in East Asia. During the latest years, many brands have tapped into the “Meng economy” in China to capture Chinese consumers. No matter what age people are in, they can be attracted to cute things. By leveraging the “meng” (cute) culture, various brands […]

Daxue Talks transcript #5: Domestic e-commerce on Tmall

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Find here the Daxue Talks episode 5. Learn in 2-5 minutes the latest updates about the domestic e-commerce on Tmall. Full transcript below: I am  Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. What are the costs of using […]