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Podcast transcript #18: a new solution that helps students improve their Chinese CV

China podcast education

Find here the China paradigm episode 18. Learn more about Pauline Lahary’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue consulting and its China marketing podcast: China paradigm. Today I am with Pauline Lahary, I met […]

[Podcast] China paradigm #23: How tech companies can engage consumers in China

China business podcast - China paradigm episode 23

China Paradigm interviews Dmitry Shklyar, founder and CEO of Eastidea, a company that represents tech companies in the Chinese market. This episode explores how Eastidea assists tech companies with delivering their products to their targeted audience. Dmitry Shklyar explains how important it is to have relevant content that engages Chinese consumers and how to successfully […]

[Podcast] China paradigm #18: How to take western digital marketing success into China

China marketing podcast - digital marketing China

China paradigm interviews Pauline Lahary, founder of myCVfactory, a company which helps clients with CV writing and editing, including downloadable templates and LinkedIn optimization. In this podcast, we learn how Pauline has made incredible SEO success on Google, how she is localizing her brand and product to China, how she applied western digital marketing success […]

[Podcast] China paradigm #17: How to best engage consumers in China

China marketing podcast 17

In this episode of China Paradigm, Matthieu David interviews Eliza Mao, the customer service director at SPLIO, an omnichannel marketing platform helping brands manage their loyalty programs and marketing campaigns from one platform. In this interview, Eliza shares WeChat marketing strategies, online and offline strategy for customer engagement, and explains how to carry out successful […]

7 Marketing Secrets You Must Know in 2017

7 Marketing Secrets

With so many marketing domains at hand, marketing experts often find it difficult to excel in their domain and increase their sales. From digital marketing to network marketing, social media marketing services provided in the process to the pay-per-click marketing strategies; everything requires proper planning, organization, and perfect execution. In the past, learning from experience […]

Market analysis: Tools used by luxury brands

Three tools used by luxury brands for consumers to find information – Their own website – Their own pages on social networks – Answering questions online Luxury brands are using the internet less as a tool to advertise (few luxury brand pays Google ads), but rather to answer consumers’ questions accurately and to correct wrong […]