Baidu SEO. Hint: it’s not like Google
Baidu is the top search engine in China, but it cannot be considered the ‘the Google of China.’ Hence, Google SEO strategies will not work the same. SEO, or Search Engine Optimization, refers to “a set of practices designed to improve the appearance and positioning of web pages in organic search results.” China has become […]
Brands bring the meng economy online to capture Chinese consumers
Marketing campaigns with cute characters is not meant to only target children in East Asia. During the latest years, many brands have tapped into the “Meng economy” in China to capture Chinese consumers. No matter what age people are in, they can be attracted to cute things. By leveraging the “meng” (cute) culture, various brands […]
Daxue Talks transcript #6: Do you know how to get more traffic on Tmall?
Find here the Daxue Talks episode 6. Learn in 2-5 minutes useful tips on how to get more traffic on Tmall. Full transcript below: I am Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. Talking about traffic acquisition on […]