Brands bring the meng economy online to capture Chinese consumers

Marketing campaigns with cute characters is not meant to only target children in East Asia. During the latest years, many brands have tapped into the “Meng economy” in China to capture Chinese consumers. No matter what age people are in, they can be attracted to cute things. By leveraging the “meng” (cute) culture, various brands […]

Baidu SEO. Hint: it’s not like Google

Baidu SEO

Baidu is China’s number one search engine, but it is not quite ‘the Google of China’ hence, Google SEO strategies would not work the same. China has become a huge online market in the recent years since by the end of 2018, about 828.5 million people had access to the internet in China. The internet is […]

Daxue Talks transcript #6: Do you know how to get more traffic on Tmall?

How to Drive Tmall traffic

Find here the Daxue Talks episode 6. Learn in 2-5 minutes useful tips on how to get more traffic on Tmall. Full transcript below: I am  Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. Talking about traffic acquisition on […]