Retail & distribution strategies (3/6): set up a strategy
Once the data is collected, the aim is to set up a strategy, the strategy depends on the first 2 parts of the retail & distribution methodology. It also involves a business plan, the allocation of investments, an analysis of all the options, location checks. Diagnostic Flow Chart (multi-choices options). Daxue Consulting is listing the […]
Retail & distribution in China (2/6): test your products in vivo
Once we have performed an extensive research on competitors’ past experiences and the internal processes in your company, we test the products on the market through the following steps. –Qualitative interviews with opinion leaders and targeted customers, –Focus groups with potential customers , influencers (third parties) and opinion leaders, –Distribution Water-Tasting : establish first contact […]
Retail & distribution in China (1/6): learn from previous experiences
Before entering a market, we recommend you to lead a research on previous experiences regarding international competitors, local competitors and your own initiatives when you expanded into foreign countries. To reach this goal, we suggest: –A documentary research screening the English and Chinese internet through various methodologies. –Qualitative interviews with experts –Qualitative interviews with competitors […]
Home Product Retail: Ikea, Macalline, Easyhome, B&Q
The main home product retailers in Chins include both domestic brands such as Macalline, Easyhome, B&Q and foreign brands Ikea. Ikea Ikea is a privately held Swedish company. This company is the world’s largest furniture retailer founded in 1943. It is known for its modern architectural designs on various types of appliance and furniture, often […]