How to sell on Tmall and Taobao: setting up an online store to enter the Chinese market
As the world’s largest e-commerce market, China presents a significant opportunity for businesses looking to expand their reach. Platforms like Taobao and Tmall have made it possible for foreign businesses to enter the Chinese market and sell to Chinese consumers. Taobao is Asia’s largest network retail business. Founded by Alibaba Group in 2003, the Chinese online shopping […]
China Paradigm 97: Distributing food products in China
Distributing food products in China Matthieu David interviews David Beutin, Sales Manager – HORECA Food Service at Lactalis International. HORECA was and is one of the most impacted business industries by the Coronavirus outbreak. How does a food service company manage to recover from such a crisis in China and how different is the business […]
Increase Brand Awareness with Brand Independence | Business event in Shanghai
🗓️ Date: January 9th, 2019 from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your private traffic and your community. 💰 Price: […]
Daxue Talks 13: Find a balance: online and offline presence in China
The next guest on Daxue Talks is a Russian expert in developing foreign markets, Igor Temirov. In this China business vlog, learn the unique O2O business model features in China in 2019. Jump to the question: 0:45 Does the O2O business model have unique features in China compared to the West? What are they? Daxue […]
Daxue Talks 6: How to Drive Tmall traffic
How to Drive Tmall traffic The second guest of the Daxue Talks show is Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). In this China business vlog, learn how to increase traffic and attract more customers to your Tmall’s page. Skip the intro: 0:23 Traffic on Tmall can be costly and mainly comes from advertisements. What […]
[Podcast] China paradigm #15: How to successfully run a coffee shop chain in China
In this episode of China paradigm, Matthieu David, CEO of Daxue Consulting, catches up with Carol Liu, who managed up to 5 coffee shops in China she co-created with her husband. Liu’s Coffee chain “Big Sur” is serving 500 coffee cups a day and emphasizes high quality, using top-notch coffee machines and bean-grinding machinery from […]
Carrefour China Market Entry Strategy
Carrefour China Market Entry Strategy 250 cities with a population over 1 million and a steady rise in living standards… For the mass-market retailing, China offers limitless opportunities; more than for any other market segment. However, along with opportunities, foreign brands come up with numerous challenges regarding customers’ tastes, which are highly accurate in China. […]
How to enter Chinese distribution market
8 tips on … how to enter Chinese distribution market With China’s quickly expanding economy and population, many companies have set their eyes on how to enter Chinese distribution market. Indeed, since the last decade a wide range of international small and medium sized enterprises has started selling to the wide distribution market that is […]
Simple analysis on Xiamen local retail industry
See our most recent update on the economy of Xiamen. As we all know, Xiamen is a place full of wonderful scenery and market opportunities. After the opening up of Chinese retail industry, Xiamen’s fast speed of development and good investment environment soon attracted sights from other side of the world. Many international retail industry […]
Retail & distribution strategies (5/6): implement your strategy
Set-up the tools to be visible online: SNS strategy, Chinese Internet presence, Sentiment analysis, competition analysis online. Daxue Consulting has developed tools to monitor the web. SNS strategy. Social networks are essential to build a communication. People follow your feeds and you can inform them of your new services or products. –Set-up of the equivalents […]
Retail & distribution strategies (6/6): follow-up your operations
Once you have decided to invest in China and start your project, it is crucial to follow-up the results through adaptation on the Business Plan, the implementation of the processes, the checks of the operations. Mystery shopping. Daxue Consulting is managing mystery shopping for you in order to fully understand what’s happening in your shops […]
Retail & distribution strategies (4/6): implement your strategy
Once the data is collected, the aim is to set up a strategy, the strategy depends on the first 2 parts of the retail & distribution methodology. It also involves a business plan, the allocation of investments, an analysis of all the options, location checks. Diagnostic Flow Chart (multi-choices options). Daxue Consulting is listing the […]