🗓️ Date: January 9th, 2019 from 9:30 am to 6:30 pm (including breakfast and lunch)
📍 Location: Jiaotong University
🎓 Within one day, learn how to:
✅ Gain independence from marketplaces like Tmall, JD, and others;
✅ Define a Unique Positioning for your brand website;
✅ Develop your private traffic and your community.
💰 Price: 390 RMB for MBA students, 520 RMB for start-ups, 590 RMB for established companies (include breakfast, lunch and all the coffee you need to be full of energy).
🧧 Discount: – 30% for early bird booked before December 25th. For group prices (more than 3 people), we apply special discounts, ask us!
What is brand independence?
Brand independence is when brands manage consumer traffic, also known as “private traffic”. Independent brands also do not sell through marketplaces like JD, Tmall, and Kaola, rather they sell and draw traffic to their own website, also known as “brand.com”. Brands’ independent channels mainly include brand.com, brand apps, mini-programs, and brands retail stores.
What are the advantages for brands to be independent?
First, brands can save money related to promotional activities. Second, brands can directly engage with consumers by using a more comprehensive CRM system. Additionally, consumers’ brand loyalty will rise since the brand becomes more visible, and the consumers’ experience improves based on a better understanding of consumer demands. Last but not least, consumer decisions will be less price-driven and more loyalty driven.
To register for the event, scan the QR code below! More information about the event location will be emailed to you shortly.