2021 JD 618 DATA REPORT

2021 JD 618 shopping festival e-commerce trends

We teamed up with JD.com to share some Chinese e-commerce trends that arose during 2021’s 618 shopping festival. JD.com recently celebrated its 18th anniversary with its 618 sale, the anniversary marks the continuous growth of the ecommerce platform, with 2021 already indicating a 28% rise in sales from the previous year. Previously being known for […]

B2C e-commerce in China Overview: E-commerce in China is growing at a rapid pace

B2C Ecommerce in China

The B2C e-commerce market in China is in the growth phase of its economic life cycle. According to an industry report, the industry revenue has grown from $229.9 billion in 2012 to $1.5 trillion in 2019 and is projected to grow at an annual 13.8% over the next five years, to $2.8 trillion in 2024. In 2019, e-commerce made up […]

Daxue Talks transcript #27: China social media marketing on Douyin

China social media marketing

Find here the Daxue Talks episode 27. Olivier Vérot explains in detail how to work with affiliate marketing on Douyin to redirect traffic from this app to other platforms. Let’s discover the power of Chinese social media marketing on Douyin! Full transcript below: Oliver Verot: I’m Oliver Verot, the founder of Gentleman Marketing Agency (GMA). We […]

Daxue Talks 27: Quick Guide on affiliate marketing for Douyin in China

affiliate-marketing-Douyin

In this episode of Daxue Talks, we bring back our guest Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). With Vérot we talk about how Douyin is becoming a powerful marketing platform and its implantation into the formed social network landscape of China. Learn everything about affiliate marketing for Douyin! ACCESS THE TRANSCRIPT […]

Daxue Talks transcript #24: The 2019 challenges in retail in China

challenges retail China

Find here the Daxue Talks episode 24. Learn from Max Peiro the biggest challenges in retail in China traditional brands have faced amd how to overcome these obstacles in 2020. Full transcript below: Max Peiro: My name is Max Peiro. I’m obviously not Chinese. I’m from Barcelona, but I’ve been living for 12 years in Shanghai. And […]

Increase Brand Awareness with Brand Independence | Business event in Shanghai

business event China

🗓️ Date: January 9th, 2019 from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your private traffic and your community. 💰 Price: […]

Chinese marketplaces quiz – How much do you know about e-commerce in China ?

Chinese marketplaces quiz

Take our quiz about Chinese marketplaces and share your score on LinkedIn tagging daxue consulting to have a chance to win one free seat to our Brand Independence workshop! Register for our workshop: https://daxueconsulting.com/upcoming-events-china-shanghai-beijing-daxue-consulting/ Daxue’s Linkedin page: https://www.linkedin.com/company/daxue-consulting/ [wp_quiz_pro id=”45649″]

How brand independence can maximize profits | workshop in Shanghai

branding strategy china

One-Day Training and Workshops On Brand Independence 🗓️ Date: March 5th, 2020, from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your […]

What is brand independence in China? | Workshop by daxue consulting

Brand Independence Workshop in Shanghai

One-Day Training and Workshops On Brand Independence 🗓️ Date:  March 5th, 2020 from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your […]

Daxue Talks transcript #5: Domestic e-commerce on Tmall

advertisement on Tmall

Find here the Daxue Talks episode 5. Learn in 2-5 minutes the latest updates about the domestic e-commerce on Tmall. Full transcript below: I am  Olivier Vérot, the founder of the Gentleman Marketing Agency (GMA). We are a digital marketing agency focused on performance, and we are based in Shanghai. What are the costs of using […]