One-Day Training and Workshops On Brand Independence
🗓️ Date: March 5th, 2020 from 9:30 am to 6:30 pm (including breakfast and lunch)
📍 Location: Jiaotong University
🎓 Within one day, learn how to:
✅ Gain independence from marketplaces like Tmall, JD, and others;
✅ Define a Unique Positioning for your brand website;
✅ Develop your private traffic and your community.
💰 Price: 390 RMB for MBA students, 520 RMB for start-ups, 590 RMB for established companies (include breakfast, lunch and all the coffee you need to be full of energy).
🧧 Discount: – 30% for early bird booked before February 20th
What is brand independence in China? Brand.com vs Marketplaces
To register for the event, scan the QR code below! More information about the event location will be emailed to you shortly.
Brand independence is when your brand’s sales and customer engagement take place in an environment your brand has full ownership. How can a brand take ownership of customer engagement? Two simple ways first are by using the brand’s website instead of marketplaces like JD.com and Taobao. Second is by creating private traffic with consumers so the iterations are in control of your brand and not owned by social media networks. Brand independence in China makes sense when most of your business or a sizable amount of your business is linked or managed by a marketplace, and you don’t want to be managed or linked to a marketplace.
China has built its e-commerce through marketplaces: Tmall, JD – and many others which are on small verticals, the new once like Xiaohongshu or Kaola for instance, is one of them.
All brands are welcome to join our Brand Independence workshop in Shanghai, where we will share what we’ve done so far for various brands, and teach you how to make your brand independent.
Watch a video about Brand Independence in China in French.