Posts Tagged "Tmall"

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Daxue Talks transcript #90: Brand loyalty and tips for decreasing the cost of ecommerce returns in China
04Nov

Daxue Talks transcript #90: Brand loyalty and tips for decreasing the cost of ecommerce returns in China

Brand loyalty in China Click here to listen to episode 90 of Daxue Talks where we interviewed Olivier Vérot to learn more about brand loyalty among China’s fashion consumers. We asked him about loyalty program management and what brands need to know about ecommerce return management in China. Full transcript below Welcome to Daxue Talks, […]

Daxue Talks 90: Brand loyalty and tips to decrease the cost of eCommerce return rate in China
04Nov

Daxue Talks 90: Brand loyalty and tips to decrease the cost of eCommerce return rate in China

Daxue Talks interviewed Olivier Vérot to learn more about brand loyalty among China’s fashion consumers. We asked him about loyalty program management. And how brands can decrease the cost of eCommerce returns in China. Jump to questions: 0:00 Introduction 0:22 We understand fashion brands are relying a lot on community when it comes to loyalty […]

China Paradigm 101: Leveraging data to surf China’s e-commerce wave
29Apr

China Paradigm 101: Leveraging data to surf China’s e-commerce wave

Leveraging data to surf China’s e-commerce Matthieu David interviews Renata Thiébaut, Head of Research & Business Intelligence at Web2Asia. The most important foreign online selling brands in China are so successful probably because they had Web2Asia as their ally when they were first starting out on the Chinese market. It takes a lot of strategizing, […]

Daxue Talks 42: Understand business-to-business e-marketing in China
18Mar

Daxue Talks 42: Understand business-to-business e-marketing in China

In this episode, Olivier Verot, a digital marketing specialist, who will tell you more about China’s B2B online marketing and help to understand business-to-business e-marketing in China. Olivier Verot discusses the sectors that are more suitable for B2B online sales, he compares B2B e-marketing in China and in the West and also brings up the […]

Daxue Talks transcript #24: The 2019 challenges in retail in China
26Dec

Daxue Talks transcript #24: The 2019 challenges in retail in China

Find here the Daxue Talks episode 24. Learn from Max Peiro the biggest challenges in retail in China traditional brands have faced amd how to overcome these obstacles in 2020. Full transcript below: Max Peiro: My name is Max Peiro. I’m obviously not Chinese. I’m from Barcelona, but I’ve been living for 12 years in Shanghai. And […]

Increase Brand Awareness with Brand Independence | Business event in Shanghai
11Dec

Increase Brand Awareness with Brand Independence | Business event in Shanghai

🗓️ Date: January 9th, 2019 from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your private traffic and your community. 💰 Price: […]

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