An “East-West” Exchange organized by Tmall Global


On November 6th 2021, Tmall Global released its promotional video named “East West Exchange” (世界东西交流会) for Double Eleven. The campaign utilizes the dual meaning of “Dong Xi” (“东西”, meaning both “East and West” or “Goods” in Chinese) to extend the platform’s ideas of promoting cultural and commercial exchanges between China and the West. As a […]

TMall Heybox: Unwrapping the secret behind successful new product launches in China

TMall Heybox

Product launches are a key tool for companies to foster sales growth and enhance brand awareness, that’s why in 2017 Alibaba Group’s B2C online marketplace Tmall decided to provide its merchants with a dedicated channel aimed at supporting them with their new releases. Newly released items on TMall Heybox generated an increasing amount of revenues […]

Guide to e-commerce platforms in China: which platform is the best for your brands

guide to e-commerce platforms in China

Over the past three decades, the Chinese economy has experienced unprecedentedly rapid growth. Social progress, technological innovations, and increasing disposable personal incomes have shaped new shopping habits. A variety of e-commerce modes, like live-streaming e-commerce, social e-commerce, and cross-border e-commerce, have emerged in the market. Large e-commerce platforms in China, like Alibaba’s Taobao and, […]

China Paradigm 101: Leveraging data to surf China’s e-commerce wave

TP company in China

Leveraging data to surf China’s e-commerce Matthieu David interviews Renata Thiébaut, Head of Research & Business Intelligence at Web2Asia. The most important foreign online selling brands in China are so successful probably because they had Web2Asia as their ally when they were first starting out on the Chinese market. It takes a lot of strategizing, […]

Daxue Talks 42: Understand business-to-business e-marketing in China

B2B marketing

In this episode, Olivier Verot, a digital marketing specialist, who will tell you more about China’s B2B online marketing and help to understand business-to-business e-marketing in China. Olivier Verot discusses the sectors that are more suitable for B2B online sales, he compares B2B e-marketing in China and in the West and also brings up the […]

B2C e-commerce in China Overview: E-commerce in China is growing at a rapid pace

B2C Ecommerce in China

The B2C e-commerce market in China is in the growth phase of its economic life cycle. According to an industry report, the industry revenue has grown from $229.9 billion in 2012 to $1.5 trillion in 2019 and is projected to grow at an annual 13.8% over the next five years, to $2.8 trillion in 2024. In 2019, e-commerce made up […]

Daxue Talks transcript #27: China social media marketing on Douyin

China social media marketing

Find here the Daxue Talks episode 27. Olivier Vérot explains in detail how to work with affiliate marketing on Douyin to redirect traffic from this app to other platforms. Let’s discover the power of Chinese social media marketing on Douyin! Full transcript below: Oliver Verot: I’m Oliver Verot, the founder of Gentleman Marketing Agency (GMA). We […]