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How to sell on Tmall and Taobao: setting up an online store to enter the Chinese market


As the world’s largest e-commerce market, China presents a significant opportunity for businesses looking to expand their reach. Platforms like Taobao and Tmall have made it possible for foreign businesses to enter the Chinese market and sell to Chinese consumers. Taobao is Asia’s largest network retail business. Founded by Alibaba Group in 2003, the Chinese online shopping […]

The ultimate guide to navigate the Chinese digital marketing ecosystem


The incredible popularity of instant messaging and online shopping in China, along with the adoption of smartphones, has greatly helped China in becoming the largest social network and e-commerce market. As of 2021, it is estimated that the total social network users and digital buyers in China reached 987.3 million and 824.5 million respectively. Behind […]

TMall Heybox app: Unwrapping the secret behind successful new product launches in China

TMall Hey box app

As product launches are a crucial tool for companies to foster sales growth and enhance brand awareness, in 2017, Alibaba Group‘s B2C online marketplace Tmall decided to provide its merchants with a dedicated channel to support the releases of their new products. Newly released items on the Tmall Heybox app generated an increasing amount of revenues within three […]

What brands should know about the unification of Taobao and Tmall


An internal Alibaba letter released on January 6th from Trudy Dai, the newly named Head of Digital Commerce at Alibaba, announced that the back-end operations of Taobao and Tmall will be unified. The previous Taobao Business Group and Tmall Business Group have been reorganized into three new operation centers for both Taobao and Tmall, respectively […]

An “East-West” Exchange organized by Tmall Global


On November 6th 2021, Tmall Global released its promotional video named “East West Exchange” (世界东西交流会) for Double Eleven. The campaign utilizes the dual meaning of “Dong Xi” (“东西”, meaning both “East and West” or “Goods” in Chinese) to extend the platform’s ideas of promoting cultural and commercial exchanges between China and the West. As a […]

Guide to Chinese e-commerce platforms: which platform is the best for your brands

guide to e-commerce platforms in China

Over the past three decades, the Chinese economy has experienced unprecedentedly rapid growth. Social progress, technological innovations, and increasing disposable personal incomes have shaped new shopping habits. A variety of e-commerce modes, like live-streaming e-commerce, social e-commerce, and cross-border e-commerce, have emerged in the market. Large Chinese e-commerce platforms, like Alibaba’s Taobao and, have […]

China Paradigm 101: Leveraging data to surf China’s e-commerce wave

TP company in China

Leveraging data to surf China’s e-commerce Matthieu David interviews Renata Thiébaut, Head of Research & Business Intelligence at Web2Asia. The most important foreign online selling brands in China are so successful probably because they had Web2Asia as their ally when they were first starting out on the Chinese market. It takes a lot of strategizing, […]