Double 11 for International Brands: RMB 1.695 Trillion in 2025
Double 11 in 2025 data Syntun estimated Double 11 2025 GMV at RMB 1,695 billion (about US$238 billion) over a record-long period from October 7 to November 11, reports TechNode Global. E-commerce platforms accounted for RMB 1,619.1 billion, instant delivery platforms RMB 67 billion and community group buying RMB 9 billion. Tmall Global welcomed more […]
China’s B2C e-commerce platforms: Dangdang and Amazon faded, Douyin became number two
Chinese online shopping has moved from a list of websites to a few ecosystems, and the second-largest of them is a short video app.
E-commerce platforms in China: The battle between shopping titans and rising stars
The Chinese e-commerce platform market generated a staggering sales volume of RMB 15.5 trillion in 2024. This makes China the world’s largest e-commerce market. This flourishing market is growing steadily year on year, reaching an annual growth rate of 7.2% in 2024. Chinese consumers are pampered with a myriad of platforms to choose from, such […]
How to sell on Tmall and Taobao: setting up an online store to enter the Chinese market
As the world’s largest e-commerce market, China presents a significant opportunity for businesses looking to expand their reach. Platforms like Taobao and Tmall have made it possible for foreign businesses to enter the Chinese market and sell to Chinese consumers. Taobao is Asia’s largest network retail business. Founded by Alibaba Group in 2003, the Chinese online shopping […]
The ultimate guide to navigate the Chinese digital marketing ecosystem
The incredible popularity of instant messaging and online shopping in China, along with the adoption of smartphones, has greatly helped China in becoming the largest social network and e-commerce market. As of 2021, it is estimated that the total social network users and digital buyers in China reached 987.3 million and 824.5 million respectively. Behind […]
TMall Heybox app: Unwrapping the secret behind successful new product launches in China
As product launches are a crucial tool for companies to foster sales growth and enhance brand awareness, in 2017, Alibaba Group‘s B2C online marketplace Tmall decided to provide its merchants with a dedicated channel to support the releases of their new products. Newly released items on the Tmall Heybox app generated an increasing amount of revenues within three […]
Celebrating International Women’s Day in China: From women’s marriage freedoms to the rise of the Sheconomy
International Women’s Day in China is commonly known as the ‘3.8 Festival’ (三八妇女节). Originally meant as a festival aimed at recognizing the social, economic, cultural, and political achievements of women, this special day has a unique theme each year, with ‘Breaking the Bias’ being the theme of 2022, reflecting the discrimination and gender stereotypes that […]
What brands should know about the unification of Taobao and Tmall
An internal Alibaba letter released on January 6th from Trudy Dai, the newly named Head of Digital Commerce at Alibaba, announced that the back-end operations of Taobao and Tmall will be unified. The previous Taobao Business Group and Tmall Business Group have been reorganized into three new operation centers for both Taobao and Tmall, respectively […]
OPPO’s mystery campaign triggered half a million Chinese netizens to scour the internet searching for “Meteors”
On December 2nd, OPPO launched a mystery campaign one week after the release of its new phone, the OPPO Reno7. The 120-hour limited mystery challenge – “Treasure of the Meteor Shower” (流星雨的宝藏 in Chinese) comes with a prize reward of the new Reno7 phone, which instantly attracted the attention of hundreds of thousands of netizens. […]
An “East-West” Exchange organized by Tmall Global
On November 6th 2021, Tmall Global released its promotional video named “East West Exchange” (世界东西交流会) for Double Eleven. The campaign utilizes the dual meaning of “Dong Xi” (“东西”, meaning both “East and West” or “Goods” in Chinese) to extend the platform’s ideas of promoting cultural and commercial exchanges between China and the West. As a […]
Daxue Talks transcript #90: Brand loyalty and tips for decreasing the cost of ecommerce returns in China
Brand loyalty in China Click here to listen to episode 90 of Daxue Talks where we interviewed Olivier Vérot to learn more about brand loyalty among China’s fashion consumers. We asked him about loyalty program management and what brands need to know about ecommerce return management in China. Full transcript below Welcome to Daxue Talks, […]
Daxue Talks 90: Brand loyalty and tips to decrease the cost of eCommerce return rate in China
Daxue Talks interviewed Olivier Vérot to learn more about brand loyalty among China’s fashion consumers. We asked him about loyalty program management. And how brands can decrease the cost of eCommerce returns in China. Jump to questions: 0:00 Introduction 0:22 We understand fashion brands are relying a lot on community when it comes to loyalty […]