eSports in China attract more female fans and boast a warmer audience than in the US
E-sports are rapidly growing and are becoming a very lucrative sector as it is expected to generate 1.38 billion USD in revenues by the end of 2022. With China accounting for nearly a third of worldwide eSport revenues, it has attracted a lot of interest from the business world. In this article, we will analyze […]
The E-sports hotel market in China has tremendous potential: 5-fold growth from 2019 to 2020
China has become the largest market for e-sports in the world. China’s e-sports market revenue increased from 94.7 billion yuan in 2019 to 136.6 billion yuan in 2020, a year-on-year increase of 44.16%. Such massive growth in e-sports comes other markets leverage the trend. In this case, it lead to the rise of e-sports hotels […]
An exemplary cross-industry collaboration example in China: What do lipstick and China’s most popular mobile game have in common? | Daxue Consulting
M.A.C successfully collaborated with China’s biggest mobile game to boost brand awareness Cross-industry collaboration in China. Last month, the Canadian cosmetics brand M.A.C and the most popular Chinese mobile game Honor of Kings released five co-branded lipsticks, featuring the lip colors of 5 well-known game characters. This cross-industry collaboration has become a huge success and […]