An exemplary cross-industry collaboration example in China: What do lipstick and China’s most popular mobile game have in common? | Daxue Consulting

mac and honor of kings

M.A.C successfully collaborated with China’s biggest mobile game to boost brand awareness Cross-industry collaboration in China. Last month, the Canadian cosmetics brand M.A.C and the most popular Chinese mobile game Honor of Kings released five co-branded lipsticks, featuring the lip colors of 5 well-known game characters. This cross-industry collaboration has become a huge success and […]

E-Sports in China: Potential Growth and Possibilities

E-Sports is a form of competition based on video games from consoles, PC or any other electronic devices which players, individually or in a team compete among each other for a winning prize. There have been reports of an increasing amount of investors looking to invest in E-Sports with an increased focus on content and […]