How brand independence can maximize profits | workshop in Shanghai
One-Day Training and Workshops On Brand Independence 🗓️ Date: March 5th, 2020, from 9:30 am to 6:30 pm (including breakfast and lunch) 📍 Location: Jiaotong University 🎓 Within one day, learn how to: ✅ Gain independence from marketplaces like Tmall, JD, and others; ✅ Define a Unique Positioning for your brand website; ✅ Develop your […]
How to build a mass brand in China’s consumer goods market?
E-commerces Switch Things Up With O+O Mode
E-commerce sites believe O+O platforms are the future of retail, and they might be right The word ‘O+O’ is a new pattern mentioned in 2014 by the CEO of Youku (优酷, one of the top video websites in China, owned by Alibaba), which was originally used to describe his online and offline video industry. As […]