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Educational tourism market in China: rapid growth fueled by demand for holistic education

The educational tourism market in China, encompassing both domestic and international tours, has experienced a strong rebound post-pandemic, shown by a surge in demand for study tours in summer 2023. National policies and parental preferences present promising opportunities for market growth, driving key players to offer diverse international and local tour options. Educational tourism predominantly […]

LEGO Education in China: a strong player in the STEAM education scene

LEGO Education in China

Since its introduction to the Chinese market, LEGO Education has played a pivotal role in revolutionizing how students engage with STEAM (Science, Technology, Engineering, Arts, and Mathematics) concepts. Benefiting from the governmental endorsement of STEAM education, LEGO Education has made its way into classrooms. The company has opened learning centers, which have withstood the crackdown […]

8 Chinese EdTech start-ups leading the global educational technology industry

Chinese EdTech industry

Educational technology is an often overlooked global phenomenon. In 2015, global EdTech companies took in more than $2.98 billion across 442 deals, and global EdTech funding jumped a whopping 58% in 2015 from the previous year. The global market is projected to grow at 17.0% per annum, to $252 billion by the year 2020. Asia is […]

How COVID-19 impacts Chinese students abroad: Survey of 400 students

COVID-19 impact on Chinese students abroad

China’s Ministry of Education (MOE) declared that over 662 thousand Chinese studied abroad in 2018. The top three preferred countries were United States, United Kingdom, and Australia. The number of Chinese students studying abroad increased in the past decade and seemed to continue rising. However, due to the Coronavirus impact, the future of the study-abroad […]

China Paradigm 105: Teaching Royal etiquette to affluent Chinese

business etiquette

Teaching Royal etiquette to affluent Chinese: business etiquette, table manners, social manners, accessory etiquette, refined makeup, and much more. Matthieu David interviews Guillaume Rué de Bernadac, Founder & CEO at Académie de Bernadac. Etiquette is a tool that any person should possess whether they use it in professional interactions or social ones. In China, royal […]

China Paradigm 67: Understanding yourself through China’s lens

understanding yourself through China lens

In this episode of China Paradigm, Andrea Myles, CEO & Co-Founder of the China Australia Millennial Project, speaks with Mathieu David-Experton about building intercultural relations between Chinese and Australian individuals through innovation. She tells us about the processes of the China Australia Millennial Project and shares some tips with us on the key to getting […]

Podcast transcript #18: a new solution that helps students improve their Chinese CV

China podcast education

Find here the China paradigm episode 18. Learn more about Pauline Lahary’s story in China and find all the details and additional links below. Full transcript below: Matthieu David: Hello everyone, I am Matthieu David, the founder of Daxue consulting and its China marketing podcast: China paradigm. Today I am with Pauline Lahary, I met […]

Market report: Preschool Expansion in China

market report China

Market report: Preschool Expansion in China Education is one of the fastest growing sectors in China. Although the one-child policy may have suspended population growth to an extent, there is still a significant deficit in the number of schools available. One area that has historically been lacking is preschool. With 181,300 kindergartens operating throughout the […]

Consulting China: Recruiting Chinese students to study abroad

Daxue Research

Consulting China: Recruiting Chinese students to study abroad With a pool of millions of Chinese high school students, China offers a strong potential for foreign universities and schools. By the end of this year, there should be nearly 550,000 Chinese students studying abroad. But the competition between countries and universities to recruit Chinese is fierce […]

Focus group: New Oriental in China

New Oriental New Oriental Education & Technology Group was established in Beijing on November 16, 1993. As a famous Chinese private educational institution, New Oriental Education & Technology Group has been listed on the New York stock exchange in the United States since 2006. Why will New Oriental succeed? First, it starts with the company’s management and staff. It has a hard-working and loyal team highlighted by members such as Qiang Wang, one of New Oriental’s co-founders. It also pays great attention to the talents of its employees as provides them with specialized training. The staff is very motivated compared […]